Florent Delmas

"The right message sent to the right customer, at the right time"... I've heard this phrase hundreds of times during my career.

Indeed, by working for over 10 years in a marketing environment for mass retail and specialized distribution chains, I have understood that the exploitation and valorization of customer data is a major challenge. To communicate well with a customer (and therefore for them to ultimately consume in our store), it is necessary to know them well.

Now, I want to help companies establish, develop, or improve their Data ecosystem to contribute to the optimization of direct marketing strategy.

Here are examples of missions that could interest me:

- Database audit

- Support for choosing "Data" tools (Marketing Automation, Dataviz software in particular)

- Development of targeting/reporting

- Customer behavior studies/analyses

- Dashboard development

Feel free to contact me to discuss your Data challenges!

My daily rate may vary depending on the type of mission.