About Florent
- Complete visual identity (logo, graphic charter, art direction)
- UX/UI design for websites and mobile applications
- Multi-support print & digital variations (CMYK & RGB)
- Audit and redesign of user experience focused on results and ROI
French
Native or bilingual
Experience
- IDSEEDArtistic Director & UX/UI Designer – Branding, Web, Visual IdentityPRESS AND MEDIAJanuary 2011 - Today (15 years and 7 months)FranceIndependent design studio founded in 2011.Branding, art direction, and UX/UI for agencies, startups, and brands. Clients: CMA-CGM, CHARLI Boulangerie (Brussels), Aros Technologies, SNR Radio, Sémaphore Médias, Bernigaud Traiteur, Le Petit Chamarel, FlyingRhino, Leaderslab, EU Travel Tech, Bibliothèque Cézanne, Helpmii, Isolea, Wax Movie, Pacte, Cyclamen, Archireality...Deliverables: logotype, graphic charter, art direction, mobile-first Wordpress/HTML website, Figma UX/UI, eco-design, SEO.30+ projects in 15 years — food, tech, media, culture, real estate, mobility, education.
- AIX YNOV CAMPUSProgram Manager for Creative/Design DepartmentEDUCATION AND E-LEARNINGJuly 2019 - Today (7 years and 1 month)Région de Aix-En-Provence, FrancePedagogical coordination of the Creative/Design department — interface between the national Ynov headquarters, local administration, trainers, and students.Monitoring of RNCP certifications and compliance with training standards. Recruitment and integration of professional instructors. Continuous monitoring of sector changes (generative AI, no-code tools, design systems) to update educational content.5 years of coordination at the national level for the Ynov network.
- AIX YNOV CAMPUSTeacherEDUCATION AND E-LEARNINGJanuary 2018 - Today (8 years and 7 months)Région de Aix-En-Provence, France8 years of teaching at Ynov Aix, from the 1st year to the Master's degree (Bac+5).Subjects: DTP (Illustrator, InDesign, Photoshop), graphic design, visual identity, typography, UX/UI, web ergonomics, wireframing and prototyping on Figma, digital communication.Pedagogical approach focused on real projects and building a professional portfolio. Over 500 students trained, many of whom are now employed in agencies and studios in the PACA region and Paris.
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Education
- Professional MasterAix-Marseille Université2010
- Research MasterAix-Marseille Université2008