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Florent DabernatFD

Florent Dabernat

DA Brand & UX/UI designer - IA friendly

€554/day
Aix-en-Provence, FR
15+ years

Average response time: 1 hour

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About Florent

I help agencies and project owners build strong, memorable, and lasting visual identities, from the logo to the complete design system.
15 years of field experience in freelance design, art direction, and UX/UI. My clients receive ready-to-use deliverables, on time, with clear follow-up at each stage.

What you concretely get:
  • Complete visual identity (logo, graphic charter, art direction)
  • UX/UI design for websites and mobile applications
  • Multi-support print & digital variations (CMYK & RGB)
  • Audit and redesign of user experience focused on results and ROI
Preferred sectors:communication, media, publishing, e-commerce, education.

Trainer in design school for over 10 years (YNOV, BRASSART Aix), I master both the fundamentals and current practices of the sector.

Available for one-off or long-term missions, on-site (Aix / Marseille / Paris) or remote.
  • French

    Native or bilingual

Can work on-site
Aix-en-Provence (up to 50km), Paris (up to 50km), Lyon (up to 50km), Bordeaux (up to 50km), Montpellier (up to 10km)

Experience

  • IDSEED
    Artistic Director & UX/UI Designer – Branding, Web, Visual Identity
    PRESS AND MEDIA
    January 2011 - Today (15 years and 7 months)
    France
    Independent design studio founded in 2011.
    Branding, art direction, and UX/UI for agencies, startups, and brands. Clients: CMA-CGM, CHARLI Boulangerie (Brussels), Aros Technologies, SNR Radio, Sémaphore Médias, Bernigaud Traiteur, Le Petit Chamarel, FlyingRhino, Leaderslab, EU Travel Tech, Bibliothèque Cézanne, Helpmii, Isolea, Wax Movie, Pacte, Cyclamen, Archireality...

    Deliverables: logotype, graphic charter, art direction, mobile-first Wordpress/HTML website, Figma UX/UI, eco-design, SEO.

    30+ projects in 15 years — food, tech, media, culture, real estate, mobility, education.
    Logo Design Logo Design Visual Identity
  • AIX YNOV CAMPUS
    Program Manager for Creative/Design Department
    EDUCATION AND E-LEARNING
    July 2019 - Today (7 years and 1 month)
    Région de Aix-En-Provence, France
    Pedagogical coordination of the Creative/Design department — interface between the national Ynov headquarters, local administration, trainers, and students.

    Monitoring of RNCP certifications and compliance with training standards. Recruitment and integration of professional instructors. Continuous monitoring of sector changes (generative AI, no-code tools, design systems) to update educational content.

    5 years of coordination at the national level for the Ynov network.
  • AIX YNOV CAMPUS
    Teacher
    EDUCATION AND E-LEARNING
    January 2018 - Today (8 years and 7 months)
    Région de Aix-En-Provence, France
    8 years of teaching at Ynov Aix, from the 1st year to the Master's degree (Bac+5).

    Subjects: DTP (Illustrator, InDesign, Photoshop), graphic design, visual identity, typography, UX/UI, web ergonomics, wireframing and prototyping on Figma, digital communication.

    Pedagogical approach focused on real projects and building a professional portfolio. Over 500 students trained, many of whom are now employed in agencies and studios in the PACA region and Paris.

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Education

  • Professional Master
    Aix-Marseille Université
    2010
  • Research Master
    Aix-Marseille Université
    2008

Skill set

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