Freelancer profile translated to English.
Back to original languageAbout Florent
Entrepreneur and passionate about business growth, I support startups, SMEs, and large companies in their marketing projects to help them achieve their ambitious goals.
My Key Skills:
- Marketing and Growth Strategy: Development and implementation of Go-to-Market strategies, management of acquisition campaigns (SEO, SEA, Social Ads), and optimization of customer journeys (UX, AB Testing).
- Customer Acquisition and Retention: Implementation of growth frameworks (AARRR), RFM segmentation, and automation scenarios to boost retention and turn customers into ambassadors.
- Management and Leadership: Coordination of marketing teams of up to 10 employees, management of substantial annual budgets, and collaboration with key partners.
- Entrepreneurship and Strategic Vision: Creation of business plans, investor sourcing, and roadmap definition for innovative projects.
My Vision:
I believe in human-centered marketing, where every interaction is designed to maximize customer experience while generating measurable results. My goal is to help my clients navigate this complex landscape by offering tailor-made solutions aligned with their ambitions.
Why Me?
- Dual Strategic and Operational Expertise: Whether you need a leader to structure your marketing strategy or an expert to quickly execute your projects, I adapt to your needs.
- Proven Experience: A diverse career, ranging from managing a fast-growing brand to entrepreneurship.
- Results-Oriented Approach: Every action I take is designed to directly impact your KPIs, whether it's increasing sales, improving retention, or optimizing brand awareness.
Do you have a project or a challenge to tackle? Contact me to discuss it! 🚀
French
Native or bilingual
Spanish
Fluent
English
Fluent
Can work on-site
Paris (up to 10km), Marseille (up to 10km), Rouen (up to 10km), Lyon (up to 10km), Bordeaux (up to 10km)
Experience
- Peachy ClubEntrepreneurshipSPORTSSeptember 2023 - December 2024 (1 year and 4 months)Paris, France12 months to launch my business was the mission! An exciting project and multiple enriching encounters that allowed me to step out of my comfort zone and discover the world of entrepreneurship. Although the project will not see the light of day, it was undoubtedly one of my greatest learning experiences.• Development of a complete business plan• Creation of a Go-to-market strategy• Definition of architectural specifications• Sourcing of private investors• Project pitching (to investors and banks)
- Cote SushiHead of MarketingRESTAURANTS AND FOOD SERVICEAugust 2019 - August 2023 (4 years and 1 month)Paris, FranceCurrently experiencing strong growth, my objective is to continue supporting it by addressing the challenges related to our various sales channels:🚀 E-commerce Channel: (website and app)- Acquisition: SEO, SEA, Affiliation, Social media, display, partnerships- Test & learn optimization of sales funnels: web analytics, AB Tests, UX, User stories- Improve customer retention/loyalty: define automation scenarios based on RFM segmentation across email, SMS, push notifications, mobile wallet, and chat channels- Turn customers into ambassadors: referral program, cashback, couponing, exclusive offers⭐ Direct Channel:- Provide the best possible in-store experience: customer journeys, sound ambiance, etc.- Management of displays: POS, menu, window graphics, A-boards- Definition and management of the annual PR, influencer, and social media plan- Drive to store: organize in-store operations offering a differentiating experience- Events: launch collaborations, press/influencer evenings🍣 Platform Channel:- Management of platform partnerships: Uber Eats, Deliveroo, and JustEat- Implementation of an annual commercial action plan- Definition and management of the annual budget👩 Management of a team of 10 people
- Côté SushiDigital Marketing ManagerE-COMMERCEJanuary 2018 - July 2019 (1 year and 7 months)Paris, FranceResponsible for the digital growth of Côté Sushi, I leverage the AARRR Framework to meet revenue growth objectives for web & mobile.• Management & oversight of various acquisition levers• On-site Activation: conversion rate optimization• Retention: marketing automation / lead nurturing• Customer-centric: providing the best possible customer experience• Implementation of tools to optimize and accelerate growth• Management of a team of 3 people and supervision of external service providersGROWTH / SEO / SEA / SMO / UX / CONVERSION / DATA / CRM / DMP / CONTENT
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Education
- Master's Degree in Marketing & ManagementExcelia Group2015