Freelancer profile translated to English.
Back to original languageAbout Florent
Passionate about marketing, I have been supporting several companies and personalities for 4 years in the creation and implementation of their digital strategy.
Here are my skills:
🧐STRATEGY:
- Audit
- Competitive analysis
- Communication strategy
- Launch strategy
- Social media strategy
- Brand content strategy
- Delivery and presentation
🚀CONTENT PRODUCTION:
- Optimization of your social networks (Facebook, Instagram, LinkedIn, Twitter, Youtube, Pinterest).
- Creation, publication, and moderation
- Social Ads, launch and monitoring of campaigns to increase the reach of your posts (I do not manage acquisition campaigns).
🎬 AUDIOVISUAL CREATION:
- Scriptwriting
- Filming
- Editing
- Post-production (ultra dynamic subtitles + music)
- Writing of the accompanying post copy
- Posting on social networks
🤝INFLUENCE CAMPAIGN MANAGEMENT:(Instagram/YouTube/LinkedIn/TikTok)
- Profile identification
- Contact
- Negotiation
- Contractual management
- Brief development
- Content creation monitoring
- Content validation before posting
- Promotion of the post on the brand's networks
🎙️ PODCAST SUPPORT:
- Distribution strategy
- Selection of the best excerpts: editing, adding subtitles, post-production...
- Content sponsorship
✍️ EDITORIAL CONTENT:
- Writing your email marketing loops
- Newsletter writing
- Blog post writing
Looking forward to discussing your projects!
French
Native or bilingual
Can work on-site
Bruxelles (up to 50km)
Experience
- Mon Super VoisinCMO & Co-founder | Mon Super VoisinE-COMMERCEJanuary 2016 - April 2021 (5 years and 3 months)Paris, FranceDescription of the role held for 5 years as Marketing Director and Partner of Mon Super Voisin🧐 COMMUNICATION STRATEGY- Creation of Mon Super Voisin's overall communication strategy- Development of online and offline tools- Organization of communication campaigns (media buying, media selection)- Storytelling🚀 SOCIAL MEDIA- Development of Social Media strategies / Facebook, Instagram, Twitter, Youtube & LinkedIn- Creation of editorial calendars- Management of Facebook, Instagram, Twitter, Youtube & LinkedIn accounts- Business Manager setup- Community planning and moderation🎬 CONTENT CREATION- Video creation: scriptwriting, editing, acting- Photo shoot organization- Creation of creative briefs for our graphic designer🤝 PARTNERSHIP IMPLEMENTATIONImplementation of partnerships with renowned retailers such as Mr.Bricolage, Leclerc, Casino, Monoprix, Décathlon...- Creation of joint communication strategic axes- Organization of kick-offs with retailers' marketing teams- Writing briefs for the design of Point of Sale (POS) and In-Store (IS) displays to be placed in stores- Development of awareness campaigns to announce the partnership- Project monitoring- Meetings with store managers💪 USER ACQUISITION- Creation of Facebook Ads, Google Ads, LinkedIn campaigns- Writing of advertising content- Targeting- Campaign setup and management👨👩👧👦 COMMUNITY MANAGEMENT- Newsletter writing- Push notifications- Contest organization- Event organization🗞️ PRESS RELATIONS- Press release writing- Contacting journalists- Sending press releases- Press kit writing🙋♂️ CUSTOMER SERVICE MANAGEMENT- Management of the chat available on the Mon Super Voisin website- Dispute resolution- Technical feedback- Use of Intercom, Zendesk software🧏♀️ INFLUENCER CAMPAIGNS- Influencer identification- Contact- Content creation- Monitoring of posted content👋 HUMAN RESOURCES:- Profile identification- Interviews- Implementation of interview processes- Creation and implementation of onboarding for new hires
- France TélévisionsEditorial & Video Project ManagerSOCIAL NETWORKSMarch 2015 - November 2015 (8 months)Paris, France- Strategic thinking around feature highlights on the francetv zoom application- Creation and online publication of playlists- Final Cut Pro X - Creation of video formats for the application- Photoshop Creation of visual content for the different playlists- Community Manager: launch and monitoring of the francetv zoom Facebook page
- KonbiniNative Project ManagerMarch 2014 - September 2014 (6 months)Paris, France- Strategic Thinking- Creation of digital campaigns for Sosh, Fnac, Warner, EA Games- Native article writing- Reporting and analysis- Creation of contests for the Sosh brand- Proposal of creative content
Reviews
Recommendations
FU
AJ
+4
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Education
- Bachelor: Brand StrategySup de Pub - INSEEC U2014Bachelor : Stratégie des marques, Stratégie
- BTS Communication, Study of Communication and MediaSup de Pub - INSEEC U2013BTS communication, Étude de la communication et des médias