Florent Baeza-Wilhelm

Independent designer & graphic designer in Aix-en-Provence, founder of the Maïkkom agency. I create visual identities, websites, and print materials designed not just to please, but to convert.

My method: cognitive design. I apply cognitive sciences — gaze paths, visual hierarchy, mental load, cognitive biases (used ethically, never dark patterns), color psychology, and accessibility (WCAG) — to transform your visuals into real decision-making levers. Specifically: capture attention in 0.3 seconds, reduce comprehension effort, and guide the user towards action.

What I design:

• Visual identity & logo (graphic charter, brand design)

• Conversion-optimized websites (showcase, e-commerce, landing page)

• Print materials & eco-responsible printing

• Audit & cognitive optimization of your existing materials (UX, conversion, accessibility)

Two ways to work together:

→ Subscription (unlimited design): a continuous flow of creations for brands, agencies, and marketing teams that produce a lot. Unlimited requests and revisions, processed one by one, first deliverables in 48-72h, no commitment. Ideal for outsourcing your art direction.

→ Per project: for a one-time need (logo, website, redesign), with the same cognitive method and a custom quote.

Over 10 years of experience, over 50 companies supported — including Unicef France and Mission Locale — and clients who recommend me 100%. 100% source files to you, no dependencies.

Let's talk: 30 minutes offered to analyze your materials and reveal the invisible barriers to conversion.