Freelancer profile translated to English.
Back to original languageAbout Florent
With a strong background at the intersection of data science and growth marketing, I left my position as Senior Data Analyst at Heetch, where I significantly contributed to optimizing digital marketing spend through projects involving data science modeling, budget arbitrage optimization, and marketing mix modeling (MMM). Today, my freelance digital marketing activity is dedicated to helping companies harness the power of data for strategic decisions and maximize ROI.
My activity is positioned at the crossroads of data science and digital marketing, offering tailor-made solutions that transform complex data into clear and actionable insights for my clients. I specialize in improving digital marketing strategies through rigorous data analysis, and my role is now to guide companies in navigating the digital landscape with confidence and precision.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Fox ROIFounderTECHNovember 2023 - Today (2 years and 7 months)Performance Measurement: Precise evaluation of marketing campaign effectiveness to optimize return on investment.SKAdNetwork: Analysis and interpretation of SKAdNetwork data for transparent and accurate attribution on iOS.Media Mix Optimization: Strategic allocation of advertising budget across different media to maximize the effectiveness of every euro spent.Marketing Mix Modeling (MMM): Use of advanced statistical models to predict the impact of different marketing strategies on sales and ROI.
- HeetchSenior Data AnalystTECHJanuary 2022 - October 2023 (1 year and 10 months)Paris, France- Led the creation and management of data acquisition pipelines using Python, SQL, APIs, S3, and Redshift within DSS.- Implemented a mix media modeling (MMM) project from scratch, designed to optimize the allocation of digital acquisition budgets across various channels.- Leveraged skills in data science, Python, and SQL to make data-driven decisions and inform marketing strategies, contributing to the overall performance of the acquisition team.- Developed a comprehensive data acquisition strategy to guide future projects and improvements in performance.
- ChezVousFounder & CEOREAL ESTATENovember 2020 - December 2022 (2 years and 1 month)Paris, France- Founded ChezVous and made it a profitable company in just a few month- Developed a machine learning algorithm that predict the optimal price of a rent using data scrapped from a classified advertisements website
Reviews
Antoine
mediaROI
Reviewed on 1/8/2024
I am very satisfied with Florent's work on this mission: the delivered work was of high quality, Florent took my feedback into consideration to improve the final result according to my needs. Communication was fluid and deadlines were met. I would gladly work with Florent on another mission and recommend his profile to other users.
Recommendations
Be the first to recommend Florent
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- PhDUniversité Paul Sabatier (Toulouse III)2012Title : "Optimization of an innovative technique of vertebroplasty" This PhD. thesis is realized in a CIFRE collaboration between the Biomecanics Laboratory of Purpan Hospital (Toulouse) and the Vexim company (Balma). Presented in Toulouse in June 2012.
- MBAHEC Paris2014- Member of the MBA council: Campus relation - Entrepreneurship club: Vice president - IE Business school (Madrid, Spain): Long exchange student - Digital Innovation for Business Certificate
Certifications
- Y CombinatorY Combinator2016