About Florencia
Spanish
Native or bilingual
English
Fluent
Experience
- Adtiva Studio,Marketing Consultant at CSR AgencyCONSULTING AND AUDITSJanuary 2025 - Today (1 year and 5 months)Argentina, SE, ArgentinaI founded Adtiva Studio, from where I manage digital marketing and serve as project manager for various programs. I handle the design, implementation, and analytical review of each program I undertake. For example, starting with social media communication design, web design if necessary, mailing, broadcast messages via WhatsApp, event organization, communication with radio and media outlets, and satisfaction surveys to measure program impact.
- Placa MueblesCOMMUNITY MANAGERARCHITECTURE AND URBAN PLANNINGMarch 2025 - Today (1 year and 3 months)Río Grande, ArgentinaI create content for social media (Instagram and Facebook) and run ads promoting products and/or discounts. We work with WhatsApp Business, creating and communicating with the customer broadcast list. I also created the business's website in WordPress.
- Fundación Valores,PROJECT MANAGER | CO-FOUNDERPUBLIC SECTORJanuary 2016 - Today (10 years and 5 months)Tierra del Fuego Province, ArgentinaAn NGO based in Argentine Patagonia. A foundation currently carrying out entrepreneurship programs in Patagonia. My initial role involved the legal establishment and management of the foundation. Currently, I am responsible for the entrepreneurship program. This institution has provided me with tools for team management, a deep sense of responsibility, strategic thinking, and communication skills.Communication strategy. Accounting and administrative management. Management of forecasts and budgets adapted to the institution's projects. Creation and implementation of social impact programs. Measurement of metrics for each program. Creation of institutional identities, from choosing the name to graphic design and positioning. Supervision of corporate image. Online communication: social media and social media advertising. Website optimization, content creation, and SEO.
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Education
- MBA in Social InnovationThe Social MBA. Online2024
- Digital Marketing & E-CommerceUniversity of Barcelona.2022