Florencia Chavarría

I am Florencia Chavarría, a digital marketing consultant with +10 years of experience working on both freelance projects and with internal teams and agencies. My approach combines creativity + data + performance: I like to build strategies that can be constantly executed, measured, and optimized.

I specialize in SEO (technical, on-page, and local), WPO/Core Web Vitals, analytics (GA4, Search Console, Tag Manager, dashboards), and digital advertising (Google Ads and Meta Ads) with a business mindset: I prioritize 80/20 actions, organize chaos, and establish clear processes for scaling.

I have led SEO in multi-brand environments like Pronovias Group and participated in digital projects at Nateevo Digital, as well as collaborated with businesses of various sizes (startups, SMEs, and established companies). I have also worked on growth and acquisition projects in diverse sectors such as e-commerce, local services, and mobility, including collaborations with Generación HB4 and 123 Renting.

My way of working is simple: audit → diagnosis → prioritized plan → execution → measurement → continuous improvement. I focus on delivering clarity (what is done, why, and what impact we expect), avoiding empty promises. Additionally, I enjoy the training and support aspect: workshops, webinars, and practical resources so that teams and clients understand what is being implemented and can sustain it over time.