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Florencia CastroFC

Florencia Castro

Senior Visual Designer.

€150/day
Buenos Aires, AR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Florencia

Do you need designs that truly connect with your audience?
As a graphic designer specializing in branding and digital design, I help brands communicate their essence clearly, creatively, and effectively.

My approach combines strategy and visual design, achieving pieces that not only look good but also generate results. I specialize in creating visual identities, social media design, professional presentations, flyers, banners, emails, and more.

What sets me apart:
✔ Clear and constant communication
✔ Design aligned with business objectives
✔ On-time deliveries and high attention to detail

If you are looking for a committed professional with international experience and a passion for design, I am ready to help you enhance your brand.
  • Spanish

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Target River Advertising Agency
    Senior Visual Designer.
    December 2023 - Today (2 years and 6 months)
    • Lead visual design strategies across multi-platform campaigns, ensuring cohesive brand storytelling through social media, digital ads, and print.
    • Translate high-level campaign concepts into adaptable visual systems, managing assets for various formats, including newsletters, billboards, and transit ads in urban environments (buses, subways, airports).
    • Oversee ad creatives for Google, Meta, and LinkedIn.
    • Collaborate closely with cross-functional teams (copywriters, video editors) to maintain brand consistency and strategic alignment across deliverables.
  • ZELP Ag-Tech Company
    Senior Visual Designer (Freelance).
    December 2023 - February 2025 (1 year and 2 months)
    • Act as brand advisor, shaping the visual identity by designing communication tools that align with business goals.
    • Develop monthly newsletters and corporate collateral with a focus on strategic messaging and brand positioning.
    • Provide art direction for marketing materials including flyers and posters, ensuring every piece supports the company's vision.
  • Design Pickle Agency
    Visual Designer.
    October 2020 - December 2023 (3 years and 2 months)
    • Creative execution of visual assets for diverse brands, from startups to established businesses, across digital, print, and social channels.
    • Delivered impactful campaign elements such as display ads, branded merchandise, infographics, and GIFs, always aligning with brand.
    • Specialized in logo creation and branding systems, delivering comprehensive visual identities rooted in strategic concept development.

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Education

  • Master in Graphic Design
    ESDesign Barcelona
    2020
    Master in Graphic Design
  • Degree in Graphic Design
    UADE
    2018
    Degree in Graphic Design

Skill set

Categories