Freelancer profile translated to English.
Back to original languageAbout Florencia
Holder of a Master's degree in Public Relations with a specialization in Marketing and a second Master's degree in Digital Communication and Marketing, I have over 5 years of experience in all aspects of digital communication and marketing.
As an entrepreneur, I founded my own tourism company in Chile, where I manage communication, customer relations, social media management, and content writing and translation. In France, I work as a visual communication assistant and online stock manager.
Passionate about content marketing, I have written numerous articles on trekking in Chile, with solid expertise in SEO (Search Engine Optimization), SEA (Online Advertising), content strategy, community management, and email marketing.
I support companies in their digital strategy by creating engaging content and optimizing their online presence to increase their visibility and conversion.
Spanish
Native or bilingual
English
Conversational
French
Native or bilingual
Can work on-site
Lyon (up to 50km)
Experience
- ANTHESYS,COMMUNICATION MANAGERApril 2022 - August 2022 (4 months)Lyon, FranceStrengthen the brand's SEO. Development and deployment of innovative communication strategies to reinforce brand identity. Design and production of creative content optimized for social networks, aiming to maximize engagement. Landing page creation. Management of the Flower Telephony offer launch campaign, ensuring increased visibility and recognition in the market.
- CHILEHIKE,COMMUNICATION AND MARKETING MANAGERMarch 2015 - July 2019 (4 years and 4 months)Santiago, RM, ChileMultichannel campaign management. Event management. Development of B2B/B2C marketing strategies. Collaboration with partners. SEO/SEA optimization. Community management and customer engagement. Web content writing and creation. Data analysis and reporting. Budget management.
- SUEZ CHILI,INTERNAL COMMUNICATION OFFICERAugust 2018 - November 2018 (3 months)Santiago, RM, ChileDevelopment of operational marketing strategies. Management of the annual employee event and KPI analysis. Creation of graphic materials (flyers, infographics, etc.). Design and sending of newsletters, press releases for Suez Latin America.
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