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Florence V.FV

Florence V.

SEA Consultant - Google Ads & Social Ads

€400/day
Lyon, FR
3-7 years
Google Ads Campaign
Instagram Ads
Facebook Ads
Digital Communication

Average response time: 1 hour

Freelancer profile translated to English.
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About Florence

I helpimpact-driven companiesandcommitted organizationsturn their advertising budgets into concrete, measurable results: qualified leads, not useless traffic.

With over 7 years of experience in digital communication (Groupe Pages Jaunes, NRJ, Geolid, Isara Lyon, FRCUMA AuRA), I design and manage your Google Ads campaigns withan impact-oriented, not volume-oriented, approach.

🎯 Every action is designed to serve your objectives while remaining consistent with your values.

My approach is **educational, clear, and transparent**: no jargon, explained decisions, and readable results.

Specifically, I can assist you with:

*SEA Audit:comprehensive analysis of your campaigns and prioritized action plan

*Google Ads Campaign Creation or Redesign:Search, Performance Max, Shopping, Display, YouTube

*Monthly Monitoring & Optimization:more qualified leads, for a controlled budget

👉 You know where your budget is going, why, and what it's bringing you.

📩 Feel free to contact me and let's discuss together with pleasure!
Agriculture and Forestry
Air Transportation and Tourism
Civil and Social Organizations
Environmental and Sustainable Development

  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Lyon (up to 50km), Paris (up to 10km)

Experience

  • Fédération Régionale des CUMA AuRA
    Communication Officer
    CIVIC AND SOCIAL ORGANIZATIONS
    September 2023 - December 2024 (1 year and 3 months)
    Lyon, France
    Results:

    *+53% LinkedIn followers

    *+44% Facebook followers

    Actions Implemented:
    • Design and implementation of an internal and external communication strategy
    • Event coordination and communication for various events
    • Development and deployment of communication strategies for various projects (agri-equipment, agroecology, generational renewal, etc.)
    • Creation of communication content and materials (videos, flyers, brochures, newsletters, articles, etc.) and improving their visibility
    • Management and moderation of Facebook and LinkedIn social media accounts
    • Press relations management (PAMAC, APASEC, and Entraid)
    • Creation and optimization of the new website (content, pages, SEO, statistics, etc.)
    • Support and assistance in communication for departmental federations
    Social Media Communication Content Creation Communication Material Creation Communication Strategy Wordpress
  • Le blog des aventuriers.com
    Web Content Producer
    TRAVEL AND TOURISM
    January 2023 - Today (3 years and 5 months)
    Lyon, France
    Results:

    *+70% unique visitors between 2024 and 2025

    Actions Implemented:
    • SEO article writing (guides, itineraries, address selections)
    • On-page SEO optimization: keyword selection, Hn structuring, internal linking, meta titles and meta descriptions
    • Integration of rich content (external links, interactive maps, call-to-action buttons)
    • Daily management of Instagram and Pinterest (reels, stories, carousels, community management)
    • Creation of visuals optimized for social networks
    • Performance monitoring via Google Analytics, Search Console, and social planning tools
    • Partnership management and integration of affiliate links (Booking, Airalo, Omio, Transavia, GetYourGuide…)
    • Editorial watch, content planning, and editorial calendar management
    • WordPress site technical maintenance: plugins, technical SEO, performance optimizations
    SEO Writing Google Analytics Social Media Wordpress Affiliate Management
  • Terra Isara
    Digital Marketing and Communication Officer
    CIVIC AND SOCIAL ORGANIZATIONS
    April 2022 - October 2022 (6 months)
    Lyon, France
    Results:

    *+111% website visits (SEO/SEA)

    *+51% increase in average engagement duration

    *+73.5% LinkedIn followers (SMO)

    *+49% likes on LinkedIn


    As part of the development of the Terra Isara endowment fund, I worked closely with the general delegate and the communication actions manager to address the following 4 missions:
    • Recommendations to increase individual involvement
    • Implementation of a digital communication strategy
    • Organization and participation in the CSR circle
    • Participation in discussions and implementation of the endowment fund's 10th-anniversary event

    Actions Implemented:
    • Creation, management, and optimization of sponsored link campaigns: Google AdWords (Search & Display)
    • Creation of a Terra Isara brochure
    • Creation of interviews with scholarship students with video editing
    • Organization and participation in the CSR circle
    • Improvement of the WordPress site's interaction design
    Digital Communication Strategy Google AdWords SEO Writing Social Media Strategy Impactful Visual Creation
Check out Florence's experience

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Education

  • MBA Strategic Communication & Marketing
    EFAP - School of New Communication Professions
    2022
  • Bachelor in Marketing, Commercialization and Management
    EGC Lille
    2011

Skill set

Canva Pro
Google Analytics
Google Search Console
SEO Writing
Web Writing
Data Analysis
Acquisition Strategy
Bing Ads
Google Ads Remarketing
Wordpress
Google AdWords
Digital Communication Strategy
Affiliate Management
Communication Strategy
LinkedIn Ads
Content Creation

Categories