Freelancer profile translated to English.
Back to original languageAbout Florence
✨ Ideas, yes. But above all: concrete results.
Transforming a vague brief into a powerful message is my specialty. Naturally curious and professionally rigorous, I don't just "fill in the blanks": I give your brand a voice so it can be heard, understood, and chosen.
🎯 My pillars for your growth :
- Community Management: I unite your followers and manage your social media (Instagram, Facebook, LinkedIn) to turn engagement into opportunities.
- Web & SEO Writing: From newsletters to blogs, I write fluid, impactful content optimized for Google visibility.
- Naming & Branding: Creating memorable names for your projects. A fusion of creative intuition and marketing strategy.
- Proofreading & Editing: Because impeccable brand image requires flawless spelling and grammar.
🤝 An all-around approach:
Restaurants looking to fill their tables, SMEs seeking brand awareness, or start-ups launching new products: I immerse myself in your world to extract the best. My goal is simple: align your content with your business objectives.
My strength? Insatiable curiosity that allows me to understand your technical or human challenges and translate them into captivating words.
Ready to make a difference with you. Let's discuss your next project! Click "Contact" for a quick and effective exchange about your needs.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Click&GolfCommunity Manager & Concept WriterSPORTSSeptember 2025 - January 2026 (4 months)Lille, FranceFor Click&Golf (digitizing the golf coaching profession), I led the digital and editorial communication strategy for amateur (B2C) and professional (B2B) targets.1. Community Management & Meta Strategy (B2C) Brand image management with a focus on clarity and engagement:
- Editorial Strategy: Creating calendars and writing captions (posts/carousels). Simplifying technical concepts to make golf accessible to everyone.
- Creative Direction: Aesthetic harmonization of the feed to reflect the brand's premium and innovative positioning.
- Community Management: Daily interaction management and strengthening the trust relationship with followers.
2. Print Design & Corporate Communication Support for physical and corporate communication needs:- Print Materials: Designing posters and documents for academies and events (writing taglines and visual direction).
- Presentation Materials: Creating professional documents to clearly and aesthetically present Click&Golf's services to partners.
**3. B2B Communication & Emailing Strategy Structuring the relationship with professionals (coaches and organizations):- Targeted Newsletters: Designing and writing regular newsletters to inform, share product updates, and foster partner loyalty.
- Prospecting Emails: Implementing structured email campaigns to promote the Click&Golf solution to industry prospects.
Results: Harmonized brand image across all touchpoints (360°), enhanced on-site visibility through print, and professionalized communication with the strategic target of coaches. - PAOMA STUDIOCopywriter / Community ManagerMarch 2018 - February 2025 (6 years and 11 months)Copywriter & Community ManagerAt Paoma, I held this position with a dual role:
- Tailored editorial and SMOSTRATEGY
- DailySOCIAL MEDIA MANAGEMENT
**My goal**: strengthen brand identity and activate their digital growth with purpose and efficiency.
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