Freelancer profile translated to English.
Back to original languageAbout Florence
Do you want to migrate to Shopify, revamp your e-commerce site, or get support in the operational management of your online store?
I support brands with two types of interventions: one-off missions or continuous e-commerce management.
🔹 One-off missions (1 to 10 days)
Support for the creation, migration, or redesign of a Shopify site, up to launch.
Possible interventions:
- Migration from your CMS to Shopify
- Theme consulting and selection
- Site integration and configuration
- Product catalog structuring and cleaning
- Landing page creation
- UX recommendations & Conversion Rate Optimization (CRO)
✔️ Objective: launch a high-performing site with a smooth customer journey optimized for conversion.
🔹 Continuous e-commerce management (1 to 3 days / week)
Taking charge of the operational management and development of the e-commerce site.
Main missions:
- Webmastering (updates, bugs, optimizations)
- E-merchandising and user experience optimization
- Product catalog and collection management
- Publishing homepages, landing pages, and commercial operations
- Coordination of marketing assets and content
- Monitoring of e-commerce KPIs and performance analysis (GA4)
- Identification of growth levers and optimization recommendations
- Coordination with Paid Media agencies and external partners
✔️ Objective: make your Shopify site a real growth lever through continuous performance optimization.
✅ **Certifications**: Shopify, Drupal, Prestashop, Google Analytics, Hubspot
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- La little tribuWebsite Migration and CreationARTS AND CRAFTSNovember 2024 - November 2024 (1 month)Boulogne-Billancourt, France• Managed data migration from the old CMS to Shopify• Chose the theme and built the store with growth in mind• Data integration• Optimization of product pages and SEO• User journey and UX support
- Effy Global ServicesE-commerce Site CreationCIVIL ENGINEERINGAugust 2024 - August 2024 (1 month)Paris, France• Chose the theme and built the store with conversion in mind• Optimization of product pages and SEO• User journey and UX support
- SMOON LINGERIEE-store ManagerFASHION AND COSMETICSDecember 2023 - October 2024 (11 months)- Coordinated the redesign of product pages and bundles with developers- Performed daily operations on the site (product catalog updates, creation of landing pages for commercial operations, etc.).- Analyzed and optimized all funnel stages (merchandising, offer, UX..).- Content: participated with the external consultant in prioritizing content for production, briefed and supervised copywriters, distributed content.- Proposed tools to optimize conversion rates- Analysis: monitored and analyzed performance using SEO tools, Google Search Console, and Google Analytics according to specific KPIs. + recommendations
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MBA E-commerceParis School of Business2014Optimisation de site, SEO, SMO, Achat média online, Application mobile, CRM,Marketing digital…
Certifications
- Google Analytics IQ CertificateGoogle2021