About Florence
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- CEIBAMarketing & Communication DirectorREAL ESTATEJune 2007 - April 2025 (17 years and 10 months)Montpellier, France- Definition and management of international marketing and communication strategies (France, Luxembourg, Monaco, USA): strategic marketing, communication, media strategy, launch of brands, services, and events- Design and deployment of operational marketing plans to support the footfall and performance of commercial real estate assets (+500 stores, Galeries Lafayette department stores)- Launch and positioning of the Polygone Riviera shopping center in joint venture with Unibail-Rodamco-Westfield, the world's No. 1 in commercial real estate- Management of real estate development projects that have won international awards: creation and transformation of mixed-use urban shopping centers (including the renovation of 100,000 m² in Monaco)
- TEAM CREATIFAccount DirectorAGRICULTUREJuly 1999 - May 2007 (7 years and 10 months)Paris, France- Client management in brand strategy, visual identity, and packaging design for national and international brand portfolios- Management of commercial development and team leadership with a focus on growth and key account loyalty- Strategic, creative, and operational support for clients, from defining positioning to deploying brand initiatives- Development of recognized expertise in the Food sector for major international brands, including Danone, Whiskas, Sheba, Schweppes, and Orangina
- MOET HENNESSYMarketing Group Manager - Wines & SpiritsWINE AND SPIRITSJanuary 1994 - April 1997 (3 years and 3 months)Paris, France- Marketing manager for LVMH luxury brands (Dom Pérignon Champagne, Hennessy cognac...)- Implementation of marketing strategies for prestigious cafés, hotels, and restaurants & mass retail in collaboration with 90 sales representatives- Launch of products and consumption events for fashion & prestige consumption venues
Recommendations
Be the first to recommend Florence
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master Grande École – Burgundy School of Business (BSB)BSB - Burgundy School of Business1987Marketing