Freelancer profile translated to English.
Back to original languageAbout Florence
Active in the communication sector for over 10 years, I have acquired cross-functional experience in events, advertising, social media, PR, and influence. All these skills allow me to think about a project in its entirety, in order to optimize brand/product visibility by creating coherent communication channels.
Beyond the implementation and deployment strategy, I enjoy thinking about strong concepts specific to each subject in order to create interest and value for both the brand and the audience it addresses, by understanding and finding the balance point between the stakes of each involved party.
Not specialized, I enjoy variety and drawing from the constraints and specificities of different sectors: Food & Beverage; Fashion; Cosmetics; Franchise networks; Entertainment...
Some of my clients:
EVENT
Coca-Cola; Fanta; Heineken; Parampara (General Mills); Sony Mobile; Grolsch; Ubisoft; MHD
SOCIAL MEDIA
O'tacos; Crayola; La Bête
ADVERTISING (TV + PRINT)
O'tacos; Optic 2000 Switzerland
PR & Influence
Nocciolata; Uniqlo; Grand Frais; Brewdog; NBCU; Orchestra; Taster; Adam & Eve
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Histoire 2PR & Influence Communication StrategyDecember 2020 - Today (5 years and 6 months)Paris, France
- PimclickDigital StrategistSeptember 2020 - November 2020 (2 months)Bangkok, Thailand
- ConceptoryAccount Manager & MediaJanuary 2018 - July 2020 (2 years and 6 months)Île-de-France, FranceClients: Optic 2000, O'Tacos, SMEREP, Grolsch (Asahi Group), Au Bureau (Bertrand Group) MEDIA:- Build and strengthen the agency's media offering.- Monitoring and research of strategic media.- Development of tactical and innovative recommendations.- KPI analysis.- Content creation (articles, videos, visuals).- Writing creative briefs and managing internal teams. OFF MEDIA – Writing strategic brand recommendations. – Manage communication campaigns across various 360° activation levers. – Establish budgets, quotes, and ensure budgetary and financial reporting. – Ensure operational and digital execution within budget. – Ensure accounting follow-up of the file: client invoicing, supplier quotes, budget updates. – Ensure commercial relations. Project Management: Implementation of the strategic plan / Planning / Quality of elements delivered to the client / Project management / Financial dimension / Reporting
Recommendations
Be the first to recommend Florence
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master 2 (M2), Program and project management and business developmentSKEMA Business School2014Master 2 (M2), Program and project management and business development
- Sports and Entertainment Marketing, Project Management, CommunicationOxford Brookes University2012Marketing du Sport et du Divertissement, Management de Projet, Communication