About Florence
Dutch
Native or bilingual
French
Native or bilingual
English
Fluent
Spanish
Conversational
German
Basic
Experience
- The Park EntertainmentHEAD OF EXPANSION & PROJECTSVIDEO GAMES AND ANIMATIONOctober 2019 - Today (6 years and 8 months)Antwerpen, Belgium
- Define expansion strategy & manage team of 3 members
- Create new entities abroad and taking care of the entire admin & regulatory flow
- Project Manager for opening new locations: from location hunt and negotiations to
- managing the construction works, stakeholders, budget and timelines, until the go live
- Responsible for the full operational readiness of a new venue and working closely
- together with external parties such as architects, contractors and the municipality
- Project Manager for simultaneous launches of venues & organize launch events
- Launched +20 venues across EU & UK (franchise & own management)
- PM for the rollout of new products & operational processes, focus on hospitality
- operations
- Development of strategic partnerships with Telenet, Kinepolis, Center Parcs
- Be BoldCO-FOUNDER & PROJECT MANAGERCONSULTING AND AUDITSDecember 2016 - October 2019 (2 years and 10 months)Antwerpen, Belgium
- Responsible for P&L, operations and recruitment
- Setup and follow up of the yearly financial company budget plan
- Responsible for a team of 8 employees
- Project Manager & Business lead for international marketing automation implementations
- Responsible for all pre-sales activities
- Worked on national & international projects for customers such as Johnson &
- Johnson, Mazda, CM, Eneco, VUB, Wolters Kluwer, Twice as Nice
- iRelateMARKETING AUTOMATION EXPERTCONSULTING AND AUDITSNovember 2015 - December 2016 (1 year and 1 month)Antwerpen, Belgium
- Development of marketing automation strategies
- Functional implementation of Eloqua marketing automation software and integration with other applications (website & CRM) + training
- Business analysis on data required used for marketing purposes
- Responsible for all presales activities (demo's and meetings with customers)
- Responsible for the design, execution, maintenance and reporting of automated online marketing campaigns for our client base
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Education
- Master Toegepaste Economische WetenschappenUniversiteit Antwerpen2012
- Bachelor Toegepaste Economische WetenschappenUniversiteit Antwerpen2011