Freelancer profile translated to English.

Description

After 8 years of driving the growth and digital strategy of strong identity brands like Ysé, Jimmy Fairly, or LÕU.YETU, I now support brands, whether emerging or established, in boosting their e-commerce performance while strengthening their brand image.

I help brands to:

• Audit and optimize their e-commerce site to improve their conversion rate (CRO)

• Manage website redesign or evolution projects (front-end, back-end, CMS platform migration)

• Define and implement a digital communication strategy (organic, paid, CRM)

• Structure their e-commerce (new processes, team building)

• Optimize e-merchandising

• Manage and support e-commerce photoshoots

...or any other project at the intersection of branding and e-commerce performance!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Jimmy Fairly
Head of E-commerce
E-COMMERCE
June 2023 - Today (3 years)
Paris, France
Strategic and operational support for the Jimmy Fairly brand on e-commerce growth and performance, project management and IT oversight, internationalization, web and marketing animation, team recruitment.
Ysé Paris
E-commerce Director
E-COMMERCE
November 2019 - July 2022 (2 years and 9 months)
Paris, France
1. E-commerce Sales Channel Growth
• Definition and monitoring of growth objectives (daily, monthly, annual)
• Performance management and analytical reporting
• Development and implementation of acquisition and loyalty strategy
• Paid Media management and media agency oversight
• Agile management of the e-shop's P&L in a high-growth context

2. Website Evolution (UI/UX)
• Management of e-shop optimization projects to improve customer experience and strengthen brand image
• Oversight of IT redesign projects: migration of CMS tools (Prestashop to Shopify), CRM (Splio), contribution to ERP implementation

3. Digital Animation and E-merchandising
• Coordination and monitoring of product launches and commercial promotions
• Management of product catalog, inventory, and restocks to maximize performance
• Weekly reporting of product and collection performance

4. Traffic Acquisition and Paid Media Oversight
• Management of Paid Social Media strategy for acquisition, traffic, or conversion objectives
• Definition of budgets, schedules, objectives, and targeting for ads (Instagram, Facebook, Pinterest, YouTube, Google)
• Performance monitoring and agile optimizations based on results

> Team building and management (from 1 to 5 people over 2 years).
LÕU.YETU
E-commerce Manager
E-COMMERCE
July 2017 - July 2019 (2 years)
Paris, France
• Management of the digital animation plan (e-shop, social media & newsletters).
• Design, navigation & usability optimizations of the e-shop.
• Supervision of developments and redesigns (proficiency in Wordpress, Shopify, PrestaShop & Magento).
• Definition and implementation of traffic acquisition and loyalty strategy.
• Analysis of performance indicators (KPIs) and definition of ROI strategy.
• Management of product catalog, inventory, and restocks.
• Management of the e-commerce budget.
• Management of a team of 3 people.