Freelancer profile translated to English.

Description

Hello, I'm Florence, dynamic and always smiling 😃, I would be delighted to assist you as:

- Trainer in AI and/or Social Media,

- Consultant in artificial intelligence (custom prompt creation and AI agents).

My unique expertise combining creativity, strategic vision, and entrepreneurial experience allows me today to support the growth 🗼 of a company towards new ambitions.

MY STRENGTHS ++++ 🤓:

I complement my support with legal reflexes since I am a FORMER LAWYER in business law and intellectual property/GDPR.

MY STORY ✍🏻:

Since September 2024, passionate about artificial intelligence and communication, I have been helping overwhelmed companies and their teams, aware of current technological challenges, to embrace AI to make it a real growth lever.

5 years prior, I broke the mold by turning the page on the business lawyer profession, which I practiced for 2 years. I created a desirable and sought-after jewelry brand from scratch, which I developed in B2C and B2B in France, Reunion Island, and abroad.

I have experienced great successes:

- Nominated best e-commerce website 2024 by Awwwards (designed within my company)

- +10K followers across all social media platforms

- "OSE 2023" competition "Coup de Coeur" prize - Business Leaders Category - organized by the Marseille Business Circle and the Chamber of Commerce and Industry

- Ranked best turnover in the creator jewelry sector during the 2022 holiday season (turnover of +€1000 per day) and for Mother's Day in 2021 at Printemps SUD stores

- Development of stores in France and abroad

but also significant challenges.

Today, I wish to continue my career with other companies.

MY STRENGTHS:

Pedagogical and good communicator.

MY PASSIONS:

Artificial Intelligence, marketing, and entrepreneurship.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Marseille (up to 50km)

Florence ristori
Trainer in Social Media and AI | Strategy Consultant
SOCIAL NETWORKS
December 2024 - Today (1 year and 6 months)
Marseille, France
Trainer (valid NDA number) in social media and AI
Consultant in brand strategy, branding, and communication strategy
Social Media Training Social Media Communication Strategy Branding Visual Identity Brand Strategy Branding & Identity Art Direction
Esdac
Professor in Entrepreneurship / Design Law and Project Economics
EDUCATION AND E-LEARNING
September 2024 - Today (1 year and 9 months)
Marseille, France
Subjects taught at the ESDAC School of Design and Applied Arts:
Entrepreneurship
Brand and IP Law
IG and Facebook Selling
Project Economics
Supervision and follow-up of 23 Bachelor and Master 1 students
Pedagogy Design Intellectual Property Business Creation
Josie Fair Bijoux
CEO & Founder - Social Media Manager, Marketing and Communications Manager
FASHION AND COSMETICS
September 2019 - December 2024 (5 years and 4 months)
Marseille, France
Josie Fair is a high-end designer jewelry brand specializing in pearls and natural mother-of-pearl made in France.

Global management of the company's growth:

- x2 Revenue from 2020 to 2022, 20% in 2023 and 2024

- Creation of the brand platform (visual identity, mission, values, personality, positioning, tone, and style)
Chic, sunny universe focused on boldness, femininity, and highlighting local know-how

-Creation of social media content (posts, stories) (IG, LinkedIn…), management of community management, influence, and press:
+9000K followers across all platforms from scratch
Influencers: Bela Padilla 7.9M, Dolores Cafier 118K, Wenyu Wu 87.2K...)
Featured in Grazia, Stylist, Le Bonbon, Tout Ma

-Management of the 3-year marketing plan, development and deployment of the brand's commercial strategy in B2B and B2C in France, Reunion Island, and internationally:
+10 pop-ups in 3 PRINTEMPS stores, 20% increase in customer database per event
PRINTEMPS, My Gambette Box (149K), Almé (128K) ...

-360° product creation and development:
+100 products online and managed (launch of 2 collections/year + 1 capsule collection for Christmas)

-Cost and budget monitoring (pricing, margin analysis)

-Implementation of KPIs and corrective recommendations based on consumer insights

-Recruitment and management of a team of 5 employees and 10 external contractors (founders, engravers, artisan jewelers, photographers, advertising agency...)
Website Creation Business Creation Social Media Web Marketing Strategy Communication Strategy Community Management General Management Art Direction Business Structuring Project Management Branding & Identity Brand Platform Recruitment Product Manager Law Intellectual Property