Freelancer profile translated to English.

Description

Support and advise brands, companies including pharmaceutical laboratories, institutions on marketing, communication or social issues, based on qualitative and creative studies - face-to-face and online (communities, forums, blogs) / focus groups, in-depth interviews, ethnographic interviews, creative workshops ...

- Conducting national and international studies: from the field to the writing of operational recommendations

- Brand Strategy and Identity: positioning strategy, branding, communication strategy argumentation

- Customer journeys, patient journeys

- Customer experience - CRM: assessment and optimization

- Search for ideas and concepts, concept labs, formulation of insights

- Creation of Patient Support Program - PSP

- Name search and naming strategy

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Marseille (up to 20km)

Future Thinking Santé
Director of Qualitative Healthcare Studies
HEALTH AND WELLNESS
April 2019 - August 2021 (2 years and 4 months)
Paris, France
Director of qualitative studies in the healthcare sector: ethical and OTC products: patient journey studies, positioning strategy and communication strategy, optimization of customer experience, medical visit tests, development of patient support programs. Markets: oncology (lung, breast, hemato, ..), IBD, nasal polyposis, diabetes, hyperlipidemia, ...
Marketing Study Positioning Strategy Branding Communication Strategy
Ipsos
Director of Qualitative Studies
CONSULTING AND AUDITS
March 2008 - April 2016 (8 years)
Paris, France
Director of Qualitative Studies
- Responsible for the Why community of 15-25 year olds
- Conduct and Supervise Market Studies nationally and internationally: launching the field, animation, interviews, analysis, report writing, recommendations
- Manage a portfolio of clients
- Develop study proposals based on a brief
Supervise and Train study managers
Develop
Marketing Study Consulting Qualitative Studies Communities Marketing Communication Insights Trends Brand Stretching Brand Strategy Merchandising Studies CRM
free-lance études qualitatives
Qualitative and Creative Studies Consultant
CONSULTING AND AUDITS
January 2001 - Today (25 years and 4 months)
Paris, France
freelance consultant for Ipsos Marketing, IpsosConnect, Market Audit, ActéaMarketing, A+A Healthcare, ID Sourcing, LH2, TNS, ....