Freelancer profile translated to English.
Back to original languageAbout Florence
Hello đ
I am an expert in SEO, GEO (Generative Engine Optimization), and Google Ads, with over 10 years of experience in acquiring qualified traffic and generating leads.
đ I am certified in Google Ads, HubSpot, and SEO High Level. I hold an MBA in e-Business (ESG) and a Master's degree in Publishing (Sorbonne).
$ I manage over âŹ500,000 in advertising spend annually.
I also have a strong command of web development fundamentals (HTML, CSS, JavaScript, and SQL), which allows me to effectively address technical issues.
Today, I assist companies in improving their visibility on Google and in LLM and AI Search: ChatGPT, Gemini, Claude, Perplexity, and Google AI Overview.
My goal is simple: increase your revenue through a profitable and measurable acquisition strategy.
I prioritize long-term collaborations based on transparency, results, and trust.
đ SEO âą GEO (AI) âą Natural Referencing
â Comprehensive technical and semantic SEO audit
â Keyword research and prioritization
â Content optimization
â Internal linking strategy
â HTML tag optimization
â Structured data (Schema.org)
â Core Web Vitals analysis
â Link building
đ€ GEO (Generative Engine Optimization)
Referencing is evolving. Today, users also use ChatGPT, Copilot, Gemini, Claude, Perplexity, or Google's AI Overviews to search for information.
I can help you to:
â Audit your visibility in AI search engines
â Optimize your content so that it is understood, cited, and recommended by generative AIs
â Structure your content (FAQ, entities, EEAT, structured data)
â Develop your digital authority
đŻ Traffic Acquisition (SEA & SMA)
â Google Ads, Facebook Ads, Instagram Ads, TikTok Ads
â Lead generation
â Google Analytics 4
â Google Tag Manager
â HubSpot CRM
English
Fluent
French
Native or bilingual
German
Conversational
Can work on-site
Paris (up to 50km)
Experience
- AAMC
On Malt
SEO and SEA AcquisitionARCHITECTURE AND URBAN PLANNINGMarch 2026 - April 2026 (1 month)1. Google Ads and Meta AdsAccount audits, campaign restructuring, bid and keyword optimization, ad improvement.2. SEOTechnical and semantic SEO audit, identification of areas for improvement, content optimization and recommendations to strengthen organic visibility and search engine ranking. - DOCAPOSTESEO Optimized Content Writing - Technical Optimizations on the SiteFebruary 2025 - Today (1 year and 6 months)SEO optimized text writingSocial media post writing (LinkedIn, Facebook, X)Technical recommendations for maileva.com and AR24.fr websitesTools: wordpress, matomo, semrush, hubspot
- BCW - FranceTraffic ManagerDecember 2024 - December 2024 (1 month)Keyword research and measurementCampaign setupGoogle Ads CampaignsMonitoring, optimization, and reporting
Reviews
Recommendations
FU
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Education
- MBA E-BusinessMBAESG2014DOUBLE FORMATION TECHNIQUE ET MARKETING DIGITAL Techniques Audit et Optimisation de site internet (SEO) Acquisition, RĂ©tention, MonĂ©tisation Supply Chain Management ReÌdaction de cahiers des Charges Management de projet (mĂ©thode SCRUM) CreÌation de sites (HTLM, CSS, Flash, Dreamweaver, Fireworks, PHP, XML....) Achat meÌdia online StratĂ©gie social mĂ©dia SĂ©curisation Gestion de bases de donnĂ©es (Acces, SQL) Veille technologique Droit de l'e-Business e-Business Plan CrĂ©ation et lancement d'applications mobiles
Certifications
- AI-Optimized Search Ads for Account Strategists and Professionals â Intermediate LevelGoogle2024