Freelancer profile translated to English.

Description

With over 20 years of expertise in marketing & communication and a resolutely human approach, my mission is to help you (re)give meaning to your strategy for sustainable performance. The success of a company relies on the fulfillment of its employees and fluid communication.

I work on 3 complementary pillars:

1. STRATEGY CONSULTING (Marketing & Communication)

My experience (including 11 years at the headquarters of Relais & Châteaux) has allowed me to develop a fine understanding of the soul of brands. My support goes beyond simple promotion or customer experience analysis.

Audit & Diagnosis: of your existing, your market, and your internal culture.

Brand Platform: (Re)definition of your course (Vision, Mission, Values) to give meaning to your actions.

Strategic Roadmap: Development of an aligned marketing & communication strategy, focused on your objectives, customer experience, and team well-being.

2. PROFESSIONAL COACHING (Executives & Managers)

As a certified professional Coach, I guide you through periods of change (economic challenges, AI, ...) to help you realign and strengthen your leadership.

Individual support for executives and managers.

Strengthening leadership and management practices.

Assistance in decision-making and defining a clear vision.

3. TRAINING & TEAM COHESION (Certified Everything DiSC®)

Effective communication is key. I use recognized tools (DiSC®) to reveal your teams' potential.

DiSC® Workshops & Training: Improve interpersonal communication, mutual understanding, and collaboration.

Team Building & Cohesion: Strengthen bonds, encourage innovation, and collective creativity.

Management Training: Develop a culture of benevolent and effective communication.

In a constantly changing world, let's put people back at the center of your strategy.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Fluent

Workplace preferences

Can work on-site

Marseille (up to 50km), Aix-en-Provence (up to 10km)

Florence Reboul
Strategy & Management Support
September 2025 - Today (11 months)
With over 20 years of expertise in marketing and communication and a deeply human approach focused on CX, customer experience, I support you in defining your strategies and your management by improving communication, strengthening leadership, and revealing everyone's potential.
I am convinced that the fulfillment of employees, managers, and executives is at the heart of a company's success.
Fluid and effective communication is the key to achieving your goals.
During my 11 years at the Relais & Châteaux headquarters and during my various experiences in marketing & communication, I developed a fine understanding of brands, their soul, the founders' values, and the richness of their teams. This experience taught me that the radiance of companies comes from the fulfillment of employees with benevolent communication, a good understanding of their unique identity, and alignment with their values.
My support goes beyond brand promotion or customer experience analysis. I guide you to define a clear course for your company. We work together on your vision, your mission, and your values, to give meaning to every action and develop a roadmap that suits you.
In a constantly changing world, between AI advancements and economic challenges, it is essential to recharge and realign.
My mission: to accompany you in this process, by putting people back at the center of your strategy. My objective: to help you find meaning, build an effective marketing strategy, boost your business, improve your practices while focusing on customer experience and employee well-being.
Together, let's improve team cohesion and encourage innovation and creativity. True wealth lies within you! Reinvent yourself to bounce back better.
Ready for a renewal?
Executive and Manager Coaching Leadership
ERILIA
Customer Satisfaction & Relations Department Manager
REAL ESTATE
July 2024 - September 2025 (1 year and 2 months)
Marseille, France
Creation of the department and definition of the company's strategic plan
Definition and deployment of customer marketing strategy: personas, customer journey, voice of the customer, automation, customer recognition program, customer experience (CX), definition of the quality charter
Performance management: CRC, teams, ... Implementation of monitoring indicators (KPIs), customer satisfaction surveys (up to 85% customer satisfaction)
Streamlining the customer journey and modernizing customer contact points and scripts (telephony, CRC creation, reception desks, extranet, web, ...), harmonization of practices, change management
Logirem
Communication Manager - Management Committee Member
April 2020 - July 2024 (4 years and 3 months)
Definition and implementation of multi-channel communication strategy: institutional, internal, customer
Brand image development (press relations, crisis management, communication tools)
Deployment of social media strategy (+106% LinkedIn followers in 2 years)
Customer relations: app development (penetration rate: 40%), nudge marketing