Freelancer profile translated to English.
Back to original languageAbout Florence
Many tourist establishments offer quality experiences. Yet when you visit their website or social media, one question often remains unanswered:
👉🏾 why book here rather than elsewhere?
Quality isn't always the problem that hinders your bookings.
Often, it's the lack of **clarity**: vague message, generic promise, unclear positioning...
Result: the client hesitates, compares, and chooses elsewhere.
My role: to make your offer immediately understandable and desirable.
Specifically, I work on:
- Positioning diagnostics
- Clarifying your promise
- Structuring your communication
- And, if necessary, adapting it into content
Objective: for your clients to understand in a few secondswhythey should choose you.
If your communication is "correct" but doesn't generate enough bookings, it's probably apositioningissue.
We can discuss it.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Italian
Basic
Remote only
Primarily works remotely
Experience
- FXE CommunicationCommunication ConsultantCONSULTING AND AUDITSFebruary 2026 - Today (4 months)Marseille, FranceMany brands communicate without being truly understood. I clarify communication to make it understandable (tourism, culture, training, etc.).Specifically, I help to:
- Understand what is being sold
- Formulate a clear promise
- Build coherent and embodied communication
I sometimes adapt this work into content (if needed).I work on, among other things:- Communication audits and diagnostics
- Clarifying positioning
- Structuring editorial lines
- Creating content aligned with this positioning
- Jobbiz intérimCommunication and Recruitment ManagerHUMAN RESOURCESOctober 2021 - September 2025 (3 years and 11 months)Fort-de-France, MartiniqueSupported Jobbiz in launching and developing its social media presence, focusing on HR and employer branding challenges.Communication missions carried out:
- Creation and structuring of brand presence on social networks
- Community management (Instagram, LinkedIn)
- Content creation around employment, recruitment, and candidate experience
- Development of notoriety and animation of an engaged community from the launch
This experience allowed me to build clear, human, and coherent HR communication, serving the brand's image and attractiveness. - Camping Les PlansMarketing Communication OfficerTRAVEL AND TOURISMJune 2019 - October 2021 (2 years and 4 months)Occitanie, FranceVersatile role combining **customer relations and communication**, in a highly seasonal environment (importance of keeping the community active year-round).Main responsibilities:
- Reception and customer relations management
- Social media animation and moderation
- Coordination of photo shoots
- Creation and management of print communication materials (sales brochure, welcome booklet)
- Setup and management of Google Ads campaigns (introduction)
- Contribution to the establishment's brand awareness and image
This experience allowed me to work on operational communication, focused on customer experience and visibility, in direct connection with field challenges.
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Education
- Master of Mass CommunicationUniversité Lumière Lyon 22018Master 2 (M2), Communication
- Master 1, Organizational CommunicationUniversité Lumière Lyon 22017Master 1, Communication des Organisations
Certifications
- Growth HackingGrowth Tribe2020