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Florence FelixineFF

Florence Felixine

Tourism Communication Consultant

€500/day
Marseille, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Florence

I am disappointed!! The establishment looked much more qualitative in the catalog, the experience is not up to our expectations and we will not return!

This is the sentence I heard behind a reception. It is the sentence that every independent hotel manager dreads and the one that costs the most.

You have invested in great communication.

Your establishment has a soul, an identity, something that large chains cannot replicate.

But if the lived experience does not live up to the promise made, your customers do not return.

They do not recommend.

And every low season reminds you of it.

I am a Customer Experience & Communication consultant so that what your customers experience lives up to what you have promised them and makes them want to return.

Specifically:
I audit your establishment, I make actionable recommendations, and then I support you in their implementation.

I work on the entire customer journey: reception, communication, catering, teams

Results from missions carried out:
+10% occupancy rate per year for 3 years in a holiday park establishment
+16% more reservations generated during the off-season
Better year-round team retention and seasonal staff loyalty

I am from Martinique, I have lived in mainland France for over 10 years and I have traveled all over the world alone and with my family.

What I always remember from my stays are not the beds or the breakfasts.
It's the interactions, the way I was welcomed, surprised, transformed.

I am convinced that this is exactly what a customer is looking for when they choose an independent hotel.
Not just a roof but also an experience, and that is precisely what I strive to build with you.

Are you managing an independent hotel and want to make your customer experience an asset to fill your rooms during the off-season?

Send me a message to discuss it.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

  • Italian

    Basic

Remote only
Primarily works remotely

Experience

  • FXE Communication
    Communication and Customer Experience Consultant
    CONSULTING AND AUDITS
    September 2025 - Today (11 months)
    Marseille, France
    My missions:
    - Customer experience audit
    - Analysis of customer reviews and satisfaction
    - Customer experience consulting
    - (Re)definition of the establishment's positioning
    - Strategic communication
    - Enhancing the hotel offer
    - Optimizing the customer journey
    - Strategic recommendations

    I help independent hotels increase their occupancy rates and break free from seasonality.
    Communication Strategy Consulting Audit Social Media Hospitality
  • Jobbiz intérim
    Communication and Recruitment Manager
    HUMAN RESOURCES
    October 2021 - September 2025 (3 years and 11 months)
    Fort-de-France, Martinique
    My missions:
    - Structuring of the human resources strategy and recruitment
    - Recruitment of temporary staff
    - Development of communication (social media management, event participation and organization)
    - Site visits

    Results:
    • 4.9/5 on Google
    • +15,000 registered on the platform
    • +200 clients
    • expansion to Guadeloupe
    Communication Strategy Consulting Employer Branding Strategy Content Creation
  • Camping Les Plans
    Marketing Communication Officer
    TRAVEL AND TOURISM
    June 2019 - October 2021 (2 years and 4 months)
    Occitanie, France
    Le Camping Les Plans has become a benchmark thanks to a bold positioning, an improved customer experience, and amplified communication.
    My missions:
    - Reception management
    - Coordination of cleaning teams
    - Customer reception
    - Recruitment of seasonal staff
    - Digital communication management (content creation, community management)
    - Print communication management (brochure and welcome booklet)
    - Website updates

    Results:
    • #1 in organic search results on Google and Maps for the search “Camping Gard”

    • +1000 reviews on Google
    • +30% of stays from one year to the next
    • Retention of seasonal staff
    Print Communication Copywriting Communication Strategy Consulting print communication materials

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Education

  • Master of Mass Communication
    Université Lumière Lyon 2
    2018
    Master 2 (M2), Communication
  • Master 1, Organizational Communication
    Université Lumière Lyon 2
    2017
    Master 1, Communication des Organisations

Certifications

  • Growth Hacking
    Growth Tribe
    2020
    Traffic Acquisition Hubspot Advertising Growth Hacking Landing Page Facebook Marketing Marketing

Skill set

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