Freelancer profile translated to English.
Back to original languageAbout Florence
Experte Data avec une expérience significative dans l'e-commerce et le digital, j'interviens sur les différents sujets autours de la Data.
Voici les missions pour lesquelles j’interviens régulièrement :
Consultant BI/ Data visualisation:
- Création de dashboards sur Tableau, Power BI, Looker Studio
- Présentation des dashboards pour faciliter sa compréhension et la prise de décision
- Analyse et suggestion des KPIs pour un meilleur pilotage d’activité
- Accompagnement et formation des équipes métiers dans l’utilisation des dashboards
Data Analyst / Business Analyst:
- Analyse de la performance commerciale, marketing, clientèle afin de proposer des recommandations adéquates
- Forecast des ventes et proposition des plans d'actions pour atteindre les objectifs commerciaux
- Extraction des meilleurs insights pour prendre des meilleures décisions
Data Science:
- Mise en place d'algorithmes de Machine Learning: modélisation/ prédiction de ventes, classification, clustering
- Expérimentation: mise en place et analyse des A/B tests
Analytics Engineering:
- Récupération de la donnée via différentes sources (API, database SQL)
- Transformation des données afin d'obtenir une data propre (ETL)
- Création et maintien des tables d'agrégation de données pour les besoins analytiques.
- Automatisation des tâches récurrentes visant à améliorer l'efficacité de l'équipe data
Dans le cadre de ces missions, je crée et apporte des solutions Data aux problématiques d'entreprise.
La capacité d'aller au-delà des attentes est ce que mes clients apprécient le plus dans mon travail.
Par ailleurs, parler couramment français et anglais me permet de bien m'intégrer aux équipes internationales.
C'est donc avec un grand plaisir que je vous accompagne dans vos projets de data, pour créer ensemble l'impact sur votre activité.
N’hésitez pas à me parler de vos challenges !
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- DECATHLONSenior Data Analyst, ProductE-COMMERCEFebruary 2026 - Today (5 months)Paris, FranceDecathlon is a major player in global sports e-commerce, offering an online shopping experience to millions of customers worldwide.I joined the Digital Analytics team, whose mission is to support Product teams in their decision-making through better use of usage and performance data.Responsibilities:- Analyze data to build the quarterly and annual roadmap.- Analyze the impact of product changes, A/B tests, and optimizations on key customer experience metrics.- Collaborate with Product teams to define success metrics and prioritize high-impact business initiatives.- Define and scope tracking requirements to ensure reliable and quality data collection, in conjunction with engineering teams.- Produce actionable insights to guide the product roadmap, for technical and non-technical audiences.- Contribute to measuring the performance of customer self-service features in return and cancellation processes.- Work closely with Data, Product, and Engineering teams to improve data access and evolve analytical tools.
- Canal+Senior Data Analyst, ProductPRESS AND MEDIANovember 2024 - February 2026 (1 year and 3 months)Paris, FranceCanal+ is a major player in the global audiovisual landscape, offering a rich and innovative content offering to 25 million subscribers worldwide.I joined the Product Analytics team, whose mission is to support the Product organization in its decision-making through better use of usage data.Responsibilities:- Collaborate with Product Strategy teams to define relevant success metrics for priority initiatives.- Implement monitoring tools to evaluate the performance of new features and the product as a whole.- Support the implementation and analysis of A/B tests to guide product optimization choices.- Conduct exploratory analyses to better understand platform usage, acquisition, monetization, and retention levers.- Contribute to the maintenance and evolution of the tracking plan in conjunction with Product and business teams.- Work closely with the Data team to improve data access and optimize analytical tools at the organizational level.
- SanofiData AnalystHEALTH AND WELLNESSMarch 2024 - November 2024 (8 months)Paris, FranceSanofi is a global biopharmaceutical group committed to improving health and transforming medical practice.I contributed to two projects:1. Digital Accelerator, a team dedicated to Sanofi's digital transformation, by rapidly developing and deploying high-impact digital solutions.Responsibilities:- Participate in the development of a marketing data platform, enabling the modeling and processing of data from various internal databases and sources.- Collaborate with stakeholders to define and align key performance indicators for monitoring the adoption of the Marketing Suite.- Create data visualizations and dashboards in Power BI.- Propose data collection strategies and design data models to meet performance monitoring needs.- Conduct ad-hoc analyses to evaluate performance and support decision-making.2. R&D Accelerator, a team responsible for the digital transformation of research and development at Sanofi.I contributed to a project to migrate dashboards, databases, and access systems used by clinical analysts, scientists, and data managers to a modernized infrastructure.Responsibilities:- Collaborate with business teams to understand their needs regarding data formats, expected values, and deliverables.- Analyze data sources to assess their structure, identify inconsistencies, and detect constraints related to data modeling and transformation.- Develop a data dictionary to facilitate understanding and navigation within the new database environment for users.- Deliver in compliance with regulatory requirements (data protection, GxP) and cybersecurity standards.
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Education
- MSc Data ManagementEFREI2019- Statistics and Data Mining - Business Intelligence - Data Visualization - Machine Learning - Big Data Framework
- MSc Data ManagementParis School of Business2019- Statistics and Data Mining - Business Intelligence - Data Visualization - Machine Learning - Big Data Framework