About Florence
English
Fluent
French
Native or bilingual
Experience
- LimagrainExternal & Financial Communication DirectorAGRICULTUREJune 2024 - May 2025 (10 months)Clermont-Ferrand, FranceObjectives: Take over the direction of External Communication, deliver operational results, and manage a struggling team.
- Deployment of the external & financial communication plan (PR, DPEF, Annual Report, trade shows, Round tables/conferences...)
- Support to various departments in their external communication
- Management of the Communication Department's annual budget
- Reporting and analysis of communication actions (KPIs, committees...)
- Management of a team of 8 people (PR, copywriter, digital)
- Mutuelle Nationale des Hospitaliers (MNH)B2C Communication ManagerBANKING AND INSURANCEJanuary 2023 - December 2023 (11 months)Paris, FranceLead the new 360° Awareness campaign and manage the B2C Communication team.Coordination of communication agencies and media buying (Print, radio, TV, digital, outdoor...)Transversal deployment of the project and support to various departments in their communication => National sales promotions, visibility at B2B trade shows, internal communication...Management of the annual budget and 360° campaign budgetsReporting and analysis of communication actions (KPIs, committees...)Management of a team of 5 peopleWeekly travel to the headquarters based in Montargis (Loiret - 45)
- ISG Luxury Management360° Communication Strategy TrainerEDUCATION AND E-LEARNINGJanuary 2023 - July 2023 (6 months)Lyon, FranceCommunication Strategy TrainingCreation of a 24-hour course module>50 students trained - Master's 5th yearLecturer on the Nantes and Lyon campuses
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Education
- Master in Science MarketingRobert Gordon University2000- marketing - communication - stratégie de marque - publicité - street marketing