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Description

Welcome!

I am Florence and I have 20 years of professional experience, including 8 years in digital.

Today, on the subject of artificial intelligence, I bring my strategic vision and my in-depth understanding of AI.

You are already using AI.

But is it really saving you time?

Small group working day to transform your use of AI into a simple, structured, and truly useful system in your business.

What you will actually learn

Use AI in a structured way, not sporadically
Produce faster (emails, content, offers) without starting from scratch
Implement simple workflows with Claude
Create personalized assistants tailored to your business
Turn AI into a daily work reflex

Tools used

ChatGPT, Claude (Co-work & agents) → core of the system
Gamma → rapid transformation into support materials

A simple logic: fewer tools, more efficiency

The objective of the day

Leave with:

a clear system for using AI in your daily life
2 to 3 directly applicable workflows
1 personalized operational assistant
immediately visible time savings

What you take away

A library of structured prompts
Reusable workflow templates
An AI assistant configured for your business
A personalized action plan
Complete training materials

For whom?

Entrepreneurs, SME managers

Those who already use AI but without real impact

Profiles who want to structure and reach the next level quickly

Prices & Packages

💰 BASIC – 2 hours of training: €300

💰 STANDARD – 4 hours of training: €550

💰 PREMIUM – Full day + follow-up + advanced optimization session: €950

Do you have questions or want to know more?

Industry field of expertise

Languages

English
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Forcola conseil
AI Expert
DIGITAL AND IT
April 2023 - November 2025 (2 years and 7 months)
Paris, France
AI training workshops for company teams.

I have designed and led artificial intelligence training workshops for entrepreneurs, operational teams, and management committees, with a clear objective: to transform AI into a concrete performance lever.

These workshops are aimed at both beginners and advanced users. The program is systematically adapted to the level and challenges of the participants to ensure immediate application in their professional daily lives.

Format

- Small groups (up to 12 people)
- Interactive and practice-oriented approach
- Work on real cases from your business

Target audience
- Entrepreneurs
- Marketing and communication teams
- Sales teams
- Human Resources
- Management committees (CODIR)

Methodology

1. Understanding and scoping

- Identification of relevant AI uses in your business
- Targeted audit of existing processes
- Detection of high-impact opportunities (time saving, structuring, quality)

2. Guided practice

- Hands-on with appropriate tools: Claude, ChatGPT, Copilot
- Structuring prompts and requests
- Production of concrete deliverables (emails, content, analyses, summaries)

3. Structuring and scaling up

- Creation of reusable systems (prompts, workflows)
- Automation of business tasks
- Design of personalized AI agents

Tools covered

- Claude
- ChatGPT
- Copilot
- AI agents and automations

AI Audit (optional)

Possibility to conduct an AI audit before or after the training:
- Prioritization of use cases
- Tool recommendations
- Identification of quick wins
- Roadmap construction

Expected results

- Autonomous use of AI by teams
- Integration into existing workflows
time saving Process Optimization artificial intelligence Claude ChatGPT
Elo & John
Digital Communication Consulting
E-COMMERCE
June 2022 - June 2023 (1 year)
Paris, France
Online store selling sunglasses and prescription glasses for men and women.
3 stores in Paris and 6 Corners in shopping centers + E-commerce website.
Objective: boost website sales during the summer.
Results: 170 sales made on the website. ROI x 3
Digital strategy:
Creation of advertising campaigns on social networks (Facebook, Insta, Pinterest, and TikTok).
Creation of advertising campaigns on Google Ads in Search, Shopping, Local, and Display.
Community Manager.
Communication, photo, and video consulting.
In-store promotion.
Google Ads Facebook Ads Pinterest Ads TikTok Ads Social networks
SWEET DIGITAL
SEO - SEA - Social Media Expert
CONSULTING AND AUDITS
March 2018 - Today (8 years and 3 months)
Paris, France
Website optimization (SEO)

- Design of showcase or e-commerce websites
- Structure designed for natural referencing (SEO)
- Technical optimization (loading time, mobile, indexing)
- Writing content optimized for Google and generative engines (GEO)
- User journey designed to convert (UX / conversion funnel)

Content strategy and editorial line

- Definition of a content strategy aligned with your business objectives
- Construction of a clear and differentiating editorial line
- Identification of keywords and search intentions
- Planning of an editorial calendar (blog, LinkedIn, newsletters)
- Production of SEO-optimized and engaging content

Social networks

- Positioning and strategy for presence on adapted platforms
- Content creation (posts, visuals, short videos)
- Structuring of a coherent editorial line
- Profile optimization (LinkedIn, Instagram, etc.)
- Development of visibility and engagement

Google Ads advertising

- Creation and management of campaigns (Search, Display, Performance Max)
- Research and selection of strategic keywords
- Writing high-performing ads
- Optimization of budget and cost per acquisition (CPA)
- Performance analysis and continuous adjustments

Objective

Develop sustainable visibility, generate qualified leads, and improve the return on investment of marketing actions, by coherently combining SEO, content, and advertising.
Editorial strategy Social networks Google Ads Facebook Ads Natural referencing