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Florence MartinFM

Florence Martin

Product Owner | Discovery & Functional Design

€520/day
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Florence

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗢𝘄𝗻𝗲𝗿 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗕𝘂𝗶𝗹𝗱𝗲𝗿, specializing in 𝗗𝗜𝗦𝗖𝗢𝗩𝗘𝗥𝗬, 𝗙𝗨𝗡𝗖𝗧𝗜𝗢𝗡𝗔𝗟 𝗗𝗘𝗦𝗜𝗚𝗡, and 𝗕𝗔𝗖𝗞𝗟𝗢𝗚 𝗦𝗧𝗥𝗨𝗖𝗧𝗨𝗥𝗜𝗡𝗚 within 𝗖𝗢𝗠𝗣𝗟𝗘𝗫 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗰𝗼𝗻𝘁𝗲𝘅𝘁𝘀.

I help companies 𝗖𝗟𝗔𝗥𝗜𝗙𝗬 their needs, formalize functional rules, and build a 𝗥𝗘𝗔𝗗𝗔𝗕𝗟𝗘 & 𝗔𝗖𝗧𝗜𝗢𝗡𝗔𝗕𝗟𝗘 𝗕𝗔𝗖𝗞𝗟𝗢𝗚, aligned with business and tech teams.

My approach is based on a 𝗣𝗥𝗢𝗗𝗨𝗖𝗧 · 𝗨𝗫 · 𝗧𝗘𝗖𝗛 𝗛𝗬𝗕𝗥𝗜𝗗 𝗽𝗿𝗼𝗳𝗶𝗹𝗲, allowing me to 𝗦𝗘𝗖𝗨𝗥𝗘 product decisions early on and 𝗙𝗔𝗖𝗜𝗟𝗜𝗧𝗔𝗧𝗘 delivery.

🔍 𝗜𝗡𝗧𝗘𝗥𝗩𝗘𝗡𝗧𝗜𝗢𝗡𝗦
• 𝗙𝗶𝗲𝗹𝗱 𝗗𝗜𝗦𝗖𝗢𝗩𝗘𝗥𝗬: interviews, business analysis, user needs
• 𝗙𝗨𝗡𝗖𝗧𝗜𝗢𝗡𝗔𝗟 𝗗𝗘𝗦𝗜𝗚𝗡: functional rules, 𝗨𝗦𝗘𝗥 𝗦𝗧𝗢𝗥𝗜𝗘𝗦, acceptance criteria
• 𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗦𝗧𝗥𝗨𝗖𝗧𝗨𝗥𝗜𝗡𝗚: 𝗯𝗮𝗰𝗸𝗹𝗼𝗴, epics, workflows, prioritization
• 𝗙𝗨𝗡𝗖𝗧𝗜𝗢𝗡𝗔𝗟 𝗨𝗫: wireframes, prototypes, user journeys
• 𝗔𝗚𝗜𝗟𝗘 𝗚𝗢𝗩𝗘𝗥𝗡𝗔𝗡𝗖𝗘: DoR / DoD, rituals, sprints

🧪 𝗜𝗡𝗧𝗘𝗥𝗩𝗘𝗡𝗧𝗜𝗢𝗡 𝗙𝗢𝗥𝗠𝗔𝗧𝗦
𝗨𝗫 𝗘𝗫𝗣𝗥𝗘𝗦𝗦 𝗣𝗔𝗦𝗦 (1 - 2 days) - UX & product audit, key friction points, prioritized 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀.
𝗨𝗫 𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗣𝗔𝗦𝗦 (3 - 5 days) - design, implicit rules, 𝗨𝗦𝗔𝗕𝗟𝗘 𝗯𝗮𝗰𝗸𝗹𝗼𝗴.

🛠️ 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦
• UX / 𝗗𝗔𝗧𝗔 Product Cockpit
• Field 𝗗𝗜𝗦𝗖𝗢𝗩𝗘𝗥𝗬 Mobile App
• 𝗗𝗘𝗦𝗜𝗚𝗡 𝗦𝗬𝗦𝗧𝗘𝗠 & UI Library

🎯 𝗩𝗔𝗟𝗨𝗘: transforming 𝗖𝗢𝗠𝗣𝗟𝗘𝝞𝗧𝗬 into 𝗖𝗟𝗘𝗔𝗥 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀.
📩 𝗔𝗩𝗔𝗜𝗟𝗔𝗕𝗟𝗘 for long-term, remote, or hybrid missions.
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Lyon (up to 50km)

Experience

  • Projet personnel (Freelance)
    Product Owner & Product Builder (Personal Project)
    SOFTWARE PUBLISHING
    April 2025 - Today (1 year and 2 months)
    Lyon, France
    𝗗𝗘𝗦𝗜𝗚𝗡 𝗮𝗻𝗱 𝗗𝗘𝗩𝗘𝗟𝗢𝗣𝗠𝗘𝗡𝗧 of a 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗰𝗼𝗰𝗸𝗽𝗶𝘁 (𝗣𝗢-𝗨𝗫-𝗨𝗜-𝗗𝗔𝗧𝗔) for 𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗢𝗪𝗡𝗘𝗥𝗦, 𝗣𝗠𝘀, and 𝗨𝗫 𝗗𝗘𝗦𝗜𝗚𝗡𝗘𝗥𝗦, used as a 𝗱𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 tool for my product methodology.

    Project carried out over time, covering the entire cycle: 𝗗𝗜𝗦𝗖𝗢𝗩𝗘𝗥𝗬 → 𝗗𝗘𝗦𝗜𝗚𝗡 → 𝗦𝗧𝗥𝗨𝗖𝗧𝗨𝗥𝗜𝗡𝗚 → 𝗣𝗜𝗟𝗢𝗧𝗜𝗡𝗚.

    𝗞𝗘𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦:
    • 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗶𝗻𝗴: 𝗯𝗮𝗰𝗸𝗹𝗼𝗴 organization, 𝘀𝗽𝗿𝗶𝗻𝘁𝘀, implementation of 𝗗𝗼𝗥 / 𝗗𝗼𝗗
    • 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗗𝗲𝘀𝗶𝗴𝗻: formalization of business rules, 𝗨𝘀𝗲𝗿 𝗦𝘁𝗼𝗿𝗶𝗲𝘀, 𝗮𝗰𝗰𝗲𝗽𝘁𝗮𝗻𝗰𝗲 𝗰𝗿𝗶𝘁𝗲𝗿𝗶𝗮, 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀
    • 𝗨𝘀𝗲𝗿 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆: 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝘀, 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀, 𝘀𝗰𝗲𝗻𝗮𝗿𝗶𝗼𝘀, business analysis
    • 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗶𝗹𝗼𝘁𝗶𝗻𝗴 & 𝗗𝗮𝘁𝗮: UX/𝗗𝗮𝘁𝗮 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀, product 𝗞𝗣𝗜𝘀, engagement, conversion, 𝗮𝗴𝗶𝗹𝗲 𝗾𝘂𝗮𝗹𝗶𝘁𝘆
    • 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗨𝗫: 𝘄𝗶𝗿𝗲𝗳𝗿𝗮𝗺𝗲𝘀, journeys, navigation, modular 𝗰𝗼𝗺𝗽𝗼𝗻𝗲𝗻𝘁𝘀
    • 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 (𝗵𝘆𝗯𝗿𝗶𝗱 𝗽𝗿𝗼𝗳𝗶𝗹𝗲): front-end development of the tool (𝗡𝗘𝗫𝗧.js, 𝗧𝘆𝗽𝗲𝗦𝗰𝗿𝗶𝗽𝘁, 𝗙𝗜𝗥𝗘𝗕𝗔𝗦𝗘)

    ➡️ 𝗣𝗢-𝗨𝗫-𝗨𝗜-𝗗𝗔𝗧𝗔 is not a 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁, but an 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝘁𝗼𝗼𝗹 demonstrating my ability to 𝗦𝗧𝗥𝗨𝗖𝗧𝗨𝗥𝗘 𝗖𝗢𝗠𝗣𝗟𝗘𝗫 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁𝘀 and 𝗦𝗘𝗖𝗨𝗥𝗘 decisions before delivery.
    Functional Design User Discovery Functional Rules UX Design (or Wireframing) Agile Methods / Scrum
  • Ingeli
    Full-stack Developer
    SOFTWARE PUBLISHING
    March 2023 - October 2024 (1 year and 7 months)
    Brignais, France
    PARTICIPATION in functional design and business interface design for an industrial software suite.

    REFORMULATION of business needs and UX/UI alignment to improve the efficiency of field users.

    𝗣𝗥𝗜𝗡𝗖𝗜𝗣𝗔𝗟 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦:
    • Business UI design (functional UX)
    • Creation of an internal Design System (reusable components)
    • Front-end development (C#) and API integration
    • Optimization of user journeys (desktop & mobile)
    • Agile team collaboration
    • Integration in a DevOps environment (CI/CD)

    𝗥𝗘𝗦𝗨𝗟𝗧: improvement of the user experience, reduction of business friction, and contribution to a clearer and more coherent interface.
    Functional UX / Wireframing Functional Design Agile Methods / Scrum Front-End Development Design System
  • NumeriCite
    Web Developer
    DIGITAL AND IT
    May 2022 - September 2025 (3 years and 4 months)
    Paris, France
    MODERNIZATION of digital services to enhance interface accessibility and inclusivity (WCAG).

    Front-end development and integration of interactive mockups from Figma, within a complex application environment.

    𝗣𝗥𝗜𝗡𝗖𝗜𝗣𝗔𝗟 𝗖𝗢𝗡𝗧𝗥𝗜𝗕𝗨𝗧𝗜𝗢𝗡𝗦:
    • UX/UI harmonization within a complex application ecosystem
    • Implementation of responsive and accessible business interfaces
    • Collaboration with functional experts and business teams
    • Agile work (Scrum / Kanban), participation in rituals

    𝗧𝗘𝗖𝗛𝗡𝗜𝗖𝗔𝗟 𝗘𝗡𝗩𝗜𝗥𝗢𝗡𝗠𝗘𝗡𝗧:
    React, Figma, TailwindCSS, Git, web accessibility (WCAG).
    Front-End Development Web Accessibility / WCAG Functional UX / Wireframing Agile Methods / Scrum Figma Mockup Integration / UI

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Education

  • Application Designer Developer
    Simplon - Level 6 (Bachelor +3/4)
    2024
    Formation orientée conception et développement d’applications sécurisées, couvrant l’ensemble de la chaîne front-end / back-end / data, avec une forte attention portée à la qualité, à la maintenabilité et à l’architecture applicative. Compétences clés développées : • 𝗖𝗼𝗻𝗰𝗲𝗽𝘁𝗶𝗼𝗻 𝗱’𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝘀𝗲́𝗰𝘂𝗿𝗶𝘀𝗲́𝗲𝘀 • 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 𝗲𝗻 𝗰𝗼𝘂𝗰𝗵𝗲𝘀 (front / back / data) • 𝗗𝗲́𝘃𝗲𝗹𝗼𝗽𝗽𝗲𝗺𝗲𝗻𝘁 𝗳𝗿𝗼𝗻𝘁-𝗲𝗻𝗱 & 𝗯𝗮𝗰𝗸-𝗲𝗻𝗱 • 𝗜𝗻𝘁𝗲́𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲 (𝗖𝗜/𝗖𝗗) • 𝗤𝘂𝗮𝗹𝗶𝘁𝗲́ 𝗱𝘂 𝗰𝗼𝗱𝗲, 𝘀𝗲́𝗰𝘂𝗿𝗶𝘁𝗲́, 𝗺𝗮𝗶𝗻𝘁𝗲𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝗲́
  • DevOps Certification
    Simplon
    2024
    Certification axée sur les pratiques DevOps, la chaîne de delivery, l’automatisation et la fiabilité des déploiements. Axes principaux : • 𝗜𝗻𝘁𝗲́𝗴𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗱𝗲́𝗽𝗹𝗼𝗶𝗲𝗺𝗲𝗻𝘁 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝘀 • 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗱𝗲𝘃 / 𝗽𝗿𝗼𝗱 / 𝗼𝗽𝘀 • 𝗦𝗲́𝗰𝘂𝗿𝗶𝘁𝗲́ & 𝗾𝘂𝗮𝗹𝗶𝘁𝗲́ 𝗱𝗲 𝗹𝗮 𝗹𝗶𝘃𝗿𝗮𝗶𝘀𝗼𝗻

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