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Florence MartinFM

Florence Martin

Product Owner | Discovery & Functional Design

€520/day
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Florence

đ—Łđ—żđ—Œđ—±đ˜‚đ—°đ˜ đ—ąđ˜„đ—»đ—Č𝗿 & đ—Łđ—żđ—Œđ—±đ˜‚đ—°đ˜ đ—•đ˜‚đ—¶đ—čđ—±đ—Č𝗿, specializing in đ——đ—œđ—Šđ—–đ—ąđ—©đ—˜đ—„đ—Ź, 𝗙𝗹𝗡𝗖𝗧𝗜𝗱𝗡𝗔𝗟 𝗗𝗘𝗩𝗜𝗚𝗡, and 𝗕𝗔𝗖𝗞𝗟𝗱𝗚 đ—Šđ—§đ—„đ—šđ—–đ—§đ—šđ—„đ—œđ—Ąđ—š within đ—–đ—ąđ— đ—Łđ—Ÿđ—˜đ—« đ—œđ—żđ—Œđ—±đ˜‚đ—°đ˜ đ—°đ—Œđ—»đ˜đ—Č𝘅𝘁𝘀.

I help companies đ—–đ—Ÿđ—”đ—„đ—œđ—™đ—Ź their needs, formalize functional rules, and build a đ—„đ—˜đ—”đ——đ—”đ—•đ—Ÿđ—˜ & 𝗔𝗖𝗧𝗜𝗱𝗡𝗔𝗕𝗟𝗘 𝗕𝗔𝗖𝗞𝗟𝗱𝗚, aligned with business and tech teams.

My approach is based on a đ—Łđ—„đ—ąđ——đ—šđ—–đ—§ · đ—šđ—« · 𝗧𝗘𝗖𝗛 đ—›đ—Źđ—•đ—„đ—œđ—— đ—œđ—żđ—Œđ—łđ—¶đ—čđ—Č, allowing me to đ—Šđ—˜đ—–đ—šđ—„đ—˜ product decisions early on and 𝗙𝗔𝗖𝗜𝗟𝗜𝗧𝗔𝗧𝗘 delivery.

🔍 đ—œđ—Ąđ—§đ—˜đ—„đ—©đ—˜đ—Ąđ—§đ—œđ—ąđ—Ąđ—Š
‱ đ—™đ—¶đ—Čđ—čđ—± đ——đ—œđ—Šđ—–đ—ąđ—©đ—˜đ—„đ—Ź: interviews, business analysis, user needs
‱ 𝗙𝗹𝗡𝗖𝗧𝗜𝗱𝗡𝗔𝗟 𝗗𝗘𝗩𝗜𝗚𝗡: functional rules, đ—šđ—Šđ—˜đ—„ đ—Šđ—§đ—ąđ—„đ—œđ—˜đ—Š, acceptance criteria
‱ đ—Łđ—„đ—ąđ——đ—šđ—–đ—§ đ—Šđ—§đ—„đ—šđ—–đ—§đ—šđ—„đ—œđ—Ąđ—š: 𝗯𝗼𝗰𝗾đ—čđ—Œđ—Ž, epics, workflows, prioritization
‱ 𝗙𝗹𝗡𝗖𝗧𝗜𝗱𝗡𝗔𝗟 đ—šđ—«: wireframes, prototypes, user journeys
‱ 𝗔𝗚𝗜𝗟𝗘 đ—šđ—ąđ—©đ—˜đ—„đ—Ąđ—”đ—Ąđ—–đ—˜: DoR / DoD, rituals, sprints

đŸ§Ș đ—œđ—Ąđ—§đ—˜đ—„đ—©đ—˜đ—Ąđ—§đ—œđ—ąđ—Ą đ—™đ—ąđ—„đ— đ—”đ—§đ—Š
đ—šđ—« đ—˜đ—«đ—Łđ—„đ—˜đ—Šđ—Š 𝗣𝗔𝗩𝗩 (1 - 2 days) - UX & product audit, key friction points, prioritized 𝗿đ—Čđ—°đ—Œđ—șđ—șđ—Čđ—»đ—±đ—źđ˜đ—¶đ—Œđ—»đ˜€.
đ—šđ—« đ—Łđ—„đ—ąđ——đ—šđ—–đ—§ 𝗣𝗔𝗩𝗩 (3 - 5 days) - design, implicit rules, 𝗹𝗩𝗔𝗕𝗟𝗘 𝗯𝗼𝗰𝗾đ—čđ—Œđ—Ž.

đŸ› ïž đ—”đ—–đ—›đ—œđ—˜đ—©đ—˜đ— đ—˜đ—Ąđ—§đ—Š
‱ UX / 𝗗𝗔𝗧𝗔 Product Cockpit
‱ Field đ——đ—œđ—Šđ—–đ—ąđ—©đ—˜đ—„đ—Ź Mobile App
‱ 𝗗𝗘𝗩𝗜𝗚𝗡 𝗩𝗬𝗩𝗧𝗘𝗠 & UI Library

🎯 đ—©đ—”đ—Ÿđ—šđ—˜: transforming 𝗖𝗱𝗠𝗣𝗟𝗘𝝞𝗧𝗬 into đ—–đ—Ÿđ—˜đ—”đ—„ đ—±đ—Čđ—°đ—¶đ˜€đ—¶đ—Œđ—»đ˜€.
đŸ“© đ—”đ—©đ—”đ—œđ—Ÿđ—”đ—•đ—Ÿđ—˜ for long-term, remote, or hybrid missions.
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Lyon (up to 50km)

Experience

  • Projet personnel (Freelance)
    Product Owner & Product Builder (Personal Project)
    SOFTWARE PUBLISHING
    April 2025 - Today (1 year and 4 months)
    Lyon, France
    𝗗𝗘𝗩𝗜𝗚𝗡 đ—źđ—»đ—± đ——đ—˜đ—©đ—˜đ—Ÿđ—ąđ—Łđ— đ—˜đ—Ąđ—§ of a đ—œđ—żđ—Œđ—±đ˜‚đ—°đ˜ đ—°đ—Œđ—°đ—žđ—œđ—¶đ˜ (𝗣𝗱-đ—šđ—«-𝗹𝗜-𝗗𝗔𝗧𝗔) for đ—Łđ—„đ—ąđ——đ—šđ—–đ—§ 𝗱đ—Șđ—Ąđ—˜đ—„đ—Š, 𝗣𝗠𝘀, and đ—šđ—« đ——đ—˜đ—Šđ—œđ—šđ—Ąđ—˜đ—„đ—Š, used as a đ—±đ—Čđ—șđ—Œđ—»đ˜€đ˜đ—żđ—źđ˜đ—¶đ—Œđ—» tool for my product methodology.

    Project carried out over time, covering the entire cycle: đ——đ—œđ—Šđ—–đ—ąđ—©đ—˜đ—„đ—Ź → 𝗗𝗘𝗩𝗜𝗚𝗡 → đ—Šđ—§đ—„đ—šđ—–đ—§đ—šđ—„đ—œđ—Ąđ—š → 𝗣𝗜𝗟𝗱𝗧𝗜𝗡𝗚.

    𝗞𝗘𝗬 đ—„đ—˜đ—Šđ—Łđ—ąđ—Ąđ—Šđ—œđ—•đ—œđ—Ÿđ—œđ—§đ—œđ—˜đ—Š:
    ‱ đ—Łđ—żđ—Œđ—±đ˜‚đ—°đ˜ đ—Šđ˜đ—żđ˜‚đ—°đ˜đ˜‚đ—żđ—¶đ—»đ—Ž: 𝗯𝗼𝗰𝗾đ—čđ—Œđ—Ž organization, đ˜€đ—œđ—żđ—¶đ—»đ˜đ˜€, implementation of đ——đ—Œđ—„ / đ——đ—Œđ——
    ‱ đ—™đ˜‚đ—»đ—°đ˜đ—¶đ—Œđ—»đ—źđ—č 𝗗đ—Čđ˜€đ—¶đ—Žđ—»: formalization of business rules, 𝗹𝘀đ—Č𝗿 đ—Šđ˜đ—Œđ—żđ—¶đ—Č𝘀, 𝗼𝗰𝗰đ—Čđ—œđ˜đ—źđ—»đ—°đ—Č đ—°đ—żđ—¶đ˜đ—Čđ—żđ—¶đ—ź, đ˜„đ—Œđ—żđ—žđ—łđ—čđ—Œđ˜„đ˜€
    ‱ 𝗹𝘀đ—Č𝗿 đ——đ—¶đ˜€đ—°đ—Œđ˜ƒđ—Č𝗿𝘆: đ—œđ—Čđ—żđ˜€đ—Œđ—»đ—źđ˜€, đ—¶đ—»đ˜đ—Čđ—żđ˜ƒđ—¶đ—Č𝘄𝘀, 𝘀𝗰đ—Čđ—»đ—źđ—żđ—¶đ—Œđ˜€, business analysis
    ‱ đ—Łđ—żđ—Œđ—±đ˜‚đ—°đ˜ đ—Łđ—¶đ—čđ—Œđ˜đ—¶đ—»đ—Ž & 𝗗𝗼𝘁𝗼: UX/𝗗𝗼𝘁𝗼 đ—±đ—źđ˜€đ—”đ—Żđ—Œđ—źđ—żđ—±đ˜€, product 𝗞𝗣𝗜𝘀, engagement, conversion, đ—źđ—Žđ—¶đ—čđ—Č đ—Ÿđ˜‚đ—źđ—čđ—¶đ˜đ˜†
    ‱ đ—™đ˜‚đ—»đ—°đ˜đ—¶đ—Œđ—»đ—źđ—č đ—šđ—«: đ˜„đ—¶đ—żđ—Č𝗳𝗿𝗼đ—șđ—Č𝘀, journeys, navigation, modular đ—°đ—Œđ—șđ—œđ—Œđ—»đ—Čđ—»đ˜đ˜€
    ‱ 𝗧đ—Čđ—°đ—”đ—»đ—¶đ—°đ—źđ—č đ—Šđ˜‚đ—œđ—œđ—Œđ—żđ˜ (đ—”đ˜†đ—Żđ—żđ—¶đ—± đ—œđ—żđ—Œđ—łđ—¶đ—čđ—Č): front-end development of the tool (đ—Ąđ—˜đ—«đ—§.js, đ—§đ˜†đ—œđ—Čđ—Šđ—°đ—żđ—¶đ—œđ˜, đ—™đ—œđ—„đ—˜đ—•đ—”đ—Šđ—˜)

    âžĄïž 𝗣𝗱-đ—šđ—«-𝗹𝗜-𝗗𝗔𝗧𝗔 is not a đ—°đ—Œđ—șđ—șđ—Čđ—żđ—°đ—¶đ—źđ—č đ—œđ—żđ—Œđ—±đ˜‚đ—°đ˜, but an đ—¶đ—»đ˜đ—Čđ—żđ—»đ—źđ—č đ˜đ—Œđ—Œđ—č demonstrating my ability to đ—Šđ—§đ—„đ—šđ—–đ—§đ—šđ—„đ—˜ đ—–đ—ąđ— đ—Łđ—Ÿđ—˜đ—« đ—œđ—żđ—Œđ—±đ˜‚đ—°đ˜ đ—Čđ—»đ˜ƒđ—¶đ—żđ—Œđ—»đ—șđ—Čđ—»đ˜đ˜€ and đ—Šđ—˜đ—–đ—šđ—„đ—˜ decisions before delivery.
    Functional Design User Discovery Functional Rules UX Design (or Wireframing) Agile Methods / Scrum
  • Ingeli
    Full-stack Developer
    SOFTWARE PUBLISHING
    March 2023 - October 2024 (1 year and 7 months)
    Brignais, France
    PARTICIPATION in functional design and business interface design for an industrial software suite.

    REFORMULATION of business needs and UX/UI alignment to improve the efficiency of field users.

    đ—Łđ—„đ—œđ—Ąđ—–đ—œđ—Łđ—”đ—Ÿ đ—„đ—˜đ—Šđ—Łđ—ąđ—Ąđ—Šđ—œđ—•đ—œđ—Ÿđ—œđ—§đ—œđ—˜đ—Š:
    ‱ Business UI design (functional UX)
    ‱ Creation of an internal Design System (reusable components)
    ‱ Front-end development (C#) and API integration
    ‱ Optimization of user journeys (desktop & mobile)
    ‱ Agile team collaboration
    ‱ Integration in a DevOps environment (CI/CD)

    đ—„đ—˜đ—Šđ—šđ—Ÿđ—§: improvement of the user experience, reduction of business friction, and contribution to a clearer and more coherent interface.
    Functional UX / Wireframing Functional Design Agile Methods / Scrum Front-End Development Design System
  • NumeriCite
    Web Developer
    DIGITAL AND IT
    May 2022 - September 2025 (3 years and 4 months)
    Paris, France
    MODERNIZATION of digital services to enhance interface accessibility and inclusivity (WCAG).

    Front-end development and integration of interactive mockups from Figma, within a complex application environment.

    đ—Łđ—„đ—œđ—Ąđ—–đ—œđ—Łđ—”đ—Ÿ đ—–đ—ąđ—Ąđ—§đ—„đ—œđ—•đ—šđ—§đ—œđ—ąđ—Ąđ—Š:
    ‱ UX/UI harmonization within a complex application ecosystem
    ‱ Implementation of responsive and accessible business interfaces
    ‱ Collaboration with functional experts and business teams
    ‱ Agile work (Scrum / Kanban), participation in rituals

    𝗧𝗘𝗖𝗛𝗡𝗜𝗖𝗔𝗟 đ—˜đ—Ąđ—©đ—œđ—„đ—ąđ—Ąđ— đ—˜đ—Ąđ—§:
    React, Figma, TailwindCSS, Git, web accessibility (WCAG).
    Front-End Development Web Accessibility / WCAG Functional UX / Wireframing Agile Methods / Scrum Figma Mockup Integration / UI

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Education

  • Application Designer Developer
    Simplon - Level 6 (Bachelor +3/4)
    2024
    Formation orientĂ©e conception et dĂ©veloppement d’applications sĂ©curisĂ©es, couvrant l’ensemble de la chaĂźne front-end / back-end / data, avec une forte attention portĂ©e Ă  la qualitĂ©, Ă  la maintenabilitĂ© et Ă  l’architecture applicative. CompĂ©tences clĂ©s dĂ©veloppĂ©es : ‱ đ—–đ—Œđ—»đ—°đ—Čđ—œđ˜đ—¶đ—Œđ—» đ—±â€™đ—źđ—œđ—œđ—čđ—¶đ—°đ—źđ˜đ—¶đ—Œđ—»đ˜€ 𝘀đ—ČÌđ—°đ˜‚đ—żđ—¶đ˜€đ—Č́đ—Č𝘀 ‱ đ—”đ—żđ—°đ—”đ—¶đ˜đ—Č𝗰𝘁𝘂𝗿đ—Č đ—Čđ—» đ—°đ—Œđ˜‚đ—°đ—”đ—Č𝘀 (front / back / data) ‱ 𝗗đ—ČÌđ˜ƒđ—Čđ—čđ—Œđ—œđ—œđ—Čđ—șđ—Čđ—»đ˜ đ—łđ—żđ—Œđ—»đ˜-đ—Čđ—»đ—± & 𝗯𝗼𝗰𝗾-đ—Čđ—»đ—± ‱ đ—œđ—»đ˜đ—ČÌđ—Žđ—żđ—źđ˜đ—¶đ—Œđ—» đ—°đ—Œđ—»đ˜đ—¶đ—»đ˜‚đ—Č (𝗖𝗜/𝗖𝗗) ‱ đ—€đ˜‚đ—źđ—čđ—¶đ˜đ—Č́ đ—±đ˜‚ đ—°đ—Œđ—±đ—Č, 𝘀đ—ČÌđ—°đ˜‚đ—żđ—¶đ˜đ—Č́, đ—șđ—źđ—¶đ—»đ˜đ—Čđ—»đ—źđ—Żđ—¶đ—čđ—¶đ˜đ—Č́
  • DevOps Certification
    Simplon
    2024
    Certification axĂ©e sur les pratiques DevOps, la chaĂźne de delivery, l’automatisation et la fiabilitĂ© des dĂ©ploiements. Axes principaux : ‱ đ—œđ—»đ˜đ—ČÌđ—Žđ—żđ—źđ˜đ—¶đ—Œđ—» & đ—±đ—ČÌđ—œđ—čđ—Œđ—¶đ—Čđ—șđ—Čđ—»đ˜ đ—°đ—Œđ—»đ˜đ—¶đ—»đ˜‚đ˜€ ‱ đ—–đ—Œđ—čđ—čđ—źđ—Żđ—Œđ—żđ—źđ˜đ—¶đ—Œđ—» đ—±đ—Č𝘃 / đ—œđ—żđ—Œđ—± / đ—Œđ—œđ˜€ ‱ 𝗩đ—ČÌđ—°đ˜‚đ—żđ—¶đ˜đ—Č́ & đ—Ÿđ˜‚đ—źđ—čđ—¶đ˜đ—Č́ đ—±đ—Č đ—č𝗼 đ—čđ—¶đ˜ƒđ—żđ—źđ—¶đ˜€đ—Œđ—»

Skill set

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