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Florence MacéFM

Florence Macé

Senior Editorial Graphic Designer | Books & Publishing

€320/day
Mimizan, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Florence

Senior Editorial Graphic Designer — print, publishing & communication materials
35 years of experience

➡️ Do you have a book, manual, or training material to structure
and layout?
I will assist you from the layout to the print-ready files, with particular attention to readability, typographic consistency, and technical quality.

As a graphic designer specializing in editorial layout, I worked for 16 years in educational publishing as an art director and production manager.

Now a freelancer, I support authors, trainers, and educational institutions in the design and layout of books, manuals, and training materials.

Accustomed to long publications (100 to 400+ pages), I handle complete projects, from content structuring to file preparation for print or digital.


🔹 What I can do for you

• Complete layout of books and educational materials
• Creation of structured layouts and templates
• Clear content hierarchy
• Integration of illustrations, tables, and diagrams
• Image retouching and harmonization
• Preparation of high-definition PDF files compliant with printers
• Support until final approval


🔹 My added value

• Complete expertise in the editorial workflow (creation → production)
• Typographic excellence and technical rigor
• Ability to manage long and complex content
• Clear, structured, and pedagogical approach


🎯 My working style

Simple and effective communication, clear framework, reliable deliverables.
Each project is designed to be readable, consistent, and ready for production.

🔅 My little extra: I place great importance on listening and the quality of exchanges, for a serene and fluid collaboration.


📩 💬 Feel free to contact me, present your needs and ideas, and let's make them a reality together. 💡
  • French

    Native or bilingual

Can work on-site
Mimizan (up to 50km)

Experience

  • Florence Macé - Graphiste éditoriale
    Art Director / Graphic Designer (Specializing in Print)
    PUBLISHING
    April 2024 - Today (2 years and 2 months)
    Mimizan, France
    ▪️Freelance graphic designerwith 35 years of experience, I support my clients in their editorial projects with rigor and dedication: design and layout of books, novels, manuals, training materials, and eBooks.

    ▪️ I also create **complete visual identities**: logo, graphic charter, business cards, flyers, roll-up banners...

    👁️‍🗨️ KNOW-HOW
    Mastery of the graphic chain and layout software
    (MAC OS) [InDesign - Illustrator - Photoshop - Word - Powerpoint - Excel - Canva ]

    👁️‍🗨️ SOFT SKILLS
    Methodical, organized, rigorous • Flexible in projects • Analytical and synthetic skills • Autonomous • Curious • Team player • Easy adaptability and good interpersonal skills • Pride in a job well done • Mastery of typographic rules • Good spelling.


    📩 💬 Feel free to contact me, present your needs and ideas. 💡
    Publishing Brochure book production monitoring Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Graphic chain, Visual identity
  • Éditions Jocatop
    Print Graphic Designer / Production Manager
    PUBLISHING
    September 2007 - April 2024 (16 years and 7 months)
    Morières-lès-Avignon, France
    ▪️Involvement from the outset in product developmentwith the Editorial department, both in design and technical production.

    ▪️Creation and production of layouts for various materialsand complete educational packages, adhering to the graphic charter.
    – Photocopiable files, student workbooks, teacher guides, novels, picture books, brochures, posters, flashcards, game cards, boxes, binders, labels, roll-up banners...
    – Catalogs (including the general catalog: print run 60,000 copies – 132 pages)
    – Creation of media for digital applications
    – Image and illustration composition, maps, historical timelines, printable and projectable documents, file compliance from print to web...

    ▪️Project monitoring
    – Implementing corrections in collaboration with the Editorial department during various review stages up to the proof approval.

    ▪️Preparation and production monitoring of all printed products, both in-house and outsourced
    – In-house (digital printers – Konica C6100 with Fiery then Accurio): PDF, imposition, and file settings / management of the entire product database
    – External: PDF and technical follow-up with printers
    Publishing Art direction graphic chain Indesign Expert production monitoring
  • Groupe MORNAY
    Head of Graphic Studio & In-house Printing
    BANKING AND INSURANCE
    January 1998 - April 2007 (9 years and 3 months)
    Paris, France
    As Head of the Graphic Studio & In-house Printing:

    ▪️Creation and layout of various materials

    ▪️Management of 4 graphic designers in the studio and 8 people in the printing department

    ▪️Liaison with various company departments: gathering and analyzing needs

    ▪️Technical management

    ▪️Implementation and monitoring of production schedules
    • monitoring projects from layout to final proof approval
    • monitoring the schedule for the in-house printing and quality control of work
    • monitoring projects outsourced (printers, finishers)
    Project management production monitoring teamwork

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Education

  • BTS in Communication and Advertising Actions
    BTS Communication - Lycée Bertrand d'Argentré Vitré
    1990
    BTS Communication et actions publicitaires
  • High School Diploma (Bac D)
    Lycée Beaumont Redon (35)
    BAC D

Skill set

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