Freelancer profile translated to English.
Back to original languageAbout Florence
Account Manager with 7 years of experience in performance marketing (SEM, Affiliation, Retargeting, CRM Display) and 3 years in Digital Analytics.
My role is to grow the revenue of my client portfolio. As a key point of contact, my main responsibilities are:
- Implementation, monitoring, and performance optimization (of client projects)
- Daily communication with partners and recruitment of new ones
- Recommendation of new acquisition channels, data collection methods, or data exploitation
- Implementation of the partner network animation strategy
- Coordination with internal teams (technical implementation, billing follow-up, etc.)
- Participation in internal process optimization
- Activity analysis and objective setting
- Facilitating internal workshops for knowledge sharing
Retaining clients is just as important as acquiring new ones. The most beautiful achievements are born from this relationship between acquisition and retention.
You can count on me to quickly integrate into your teams and support you in your projects.
English
Fluent
Spanish
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 20km), Montpellier (up to 10km)
Experience
- ManoMano
On Malt
AFFILIATION & PARTNERSHIP MANAGERE-COMMERCESeptember 2024 - November 2024 (2 months)Paris, FranceAt ManoMano, I define and deploy the international affiliation strategy (priority FR, IT, DE) by managing a 7-figure budget, driven by COS to achieve growth and profitability objectives.In a Test & Learn approach, I collaborate closely with internal teams (Marketing, Tech, Tracking) to automate and optimize growth levers.As guarantor of performance, I manage and retain a network of over 2,000 affiliates, while overseeing the key relationship with our partner Awin. Finally, I ensure rigorous KPI monitoring and analytical reporting to management. - AT InternetDigital Analytics ConsultantCONSULTING AND AUDITSSeptember 2016 - February 2019 (2 years and 5 months)Paris, France- Co-construction of performance measurement strategy for clients' digital environments- Creation and automation of Dashboards and Reporting- Performance Audits- Website analysis, customer-oriented- KPI Definition- Training on AT Internet tools - AT User Certification- Creation of tagging plans for solution implementation- Technical acceptance testing for marker deployment verification
- sociomantic labsTeam Lead - Account ManagerE-COMMERCEFebruary 2013 - July 2016 (3 years and 6 months)Paris, FranceClients: Petite Annonce (SeLoger.com, SeLogerNeuf.com) Fashion & Beauty (KIABI, 3SUISSES, Maisons du Monde, minelli, CCB, Lancôme, Monoprix, Groupe Zannier, Promod, Nocibé), Consumer Electronics (Boulanger.fr, Pixmania, Grosbill), Finance (Banque-Casino)Annual Budget: €3,500,000- Management and optimization of Pre-Targeting and Retargeting Display campaigns in Cross-device RTB- Presentation of campaign performance reviews and areas for improvement- Support for the sales team in client meetings- Participation in the recruitment of 4 people within the Account Management team
Reviews
Yoan
PRESTINE
Reviewed on 3/18/2021
Very good communication. Proactive and makes suggestions.
Flexible and fast. Quality deliverables.
Thank you Florence.
AD
Account deleted
Reviewed on 10/6/2020
Very attentive. Quality work, I highly recommend.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master II Marketing, Communication and E-business StrategyINSSEC2009
Certifications
- Administrator & User CertificationAT Internet2017