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Florence LinaresFL

Florence Linares

Product Manager | Facilitator

€700/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Florence

I have 6 years of experience in performance analysis, internal process improvement, product management, and UX design for small organizations.

I enjoy analyzing processes, understanding and visualizing problems to then provide adapted solutions. I also like to bring structure to a project and be proactive.

I offer my skills as:

1. Product Manager: product vision writing, problem understanding, product specifications, sprint planning

2. UX Designer: user interviews, user journey maps, ideation workshops, mock-up creation

3. Strategy Consultant: business analysis, definition of vision/missions/USPs, entrepreneur coaching
  • French

    Native or bilingual

  • English

    Native or bilingual

  • German

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • epicery
    Product Owner / UX Designer
    E-COMMERCE
    August 2020 - Today (5 years and 11 months)
    Paris, France
    - Develop the product vision with the management team
    - Carry out product discovery work: competitive intelligence, user research
    - Define and deliver the product roadmap with priorities according to impact / technical effort using agile methods
    - Collect product needs to feed and prioritize the backlog
    - Write user stories and acceptance criteria
    - Initiate UX ideation and support the creation of mock-ups
    Product Management User Experience Design Prototype User Research
  • Careerfoundry
    UX Design Training
    EDUCATION AND E-LEARNING
    June 2019 - November 2019 (5 months)
    - UX Design Foundations: problem statement definition, competitive UX analysis, BRD, user stories,
    - User research conduction: user interviews, persona creation, user flows, journey maps,
    - Information architecture creation: sitemaps, navigation, wireframes and prototypes,
    - User testing: usability test plan, user interviews,
    - Organization of deliverables and process around presentations.
    User Experience Design User Research User Testing User Interface Design
  • URBANARA
    CEO's Right-Hand
    E-COMMERCE
    October 2017 - September 2018 (1 year)
    Berlin, Germany
    • 1st Right-Hand *

    - Development of strategic directions with the management team through brainstorming workshops and OKR implementation, with user monitoring and departmental coaching
    - Definition and facilitation of ideation workshops around business concepts using Design Thinking principles,
    - Conduction of interviews with departments to define their mission, objectives, and KPIs
    - Design of a project management tool to improve deadline adherence and better visibility of milestones, tasks, owners, and KPIs
    - Development of business presentations: partnerships, strategic presentations, and investor pitches,
    - HR tasks takeover for a 3-month period: onboarding, contract writing.
    OKRs Coaching Design Thinking Strategic Planning Business Strategy

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Education

  • Master of Science in Management, Marketing
    EM Lyon Business School
    2013

Certifications

  • UX Designer
    Careerfoundry
    2019

Skill set

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