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Description

With 19 years of experience in digital (media and web agency), I have managed various strategic projects:

- Brand Creation, Business Plan, and Launch

- Business Unit P&L Optimization

- Website and Application Redesign (editorial and e-commerce)

- Management and Optimization of Acquisition Levers (SEO, SEA, SMO, CRM)

- Monetization Strategy: Revenue Diversification and Business Development

- Negotiation and Implementation of Strategic Partnerships (GAFAM, Portals...)

In parallel, I have audited, supported, and managed multidisciplinary teams (writing, marketing, technical, social media manager...) through various organizational changes that I successfully led.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

THE GOOD LIST
CEO & Founder
E-COMMERCE
November 2020 - Today (5 years and 8 months)
Paris, France
The next-generation gift Wishlist platform!
Change the way you give: 100% free service - 100% successful gifts

- Business Plan & Brand Creation
- Project Management: Specifications, sourcing and vendor management, project monitoring
- Traffic Acquisition Strategy and Business Development.
Branding Market Research Business Plan Web Marketing Strategy Editorial Strategy Project Management SEO Social Networks Project Management Copywriting Sales Strategy Business Development
Lagardère Active
Digital Manager Business Unit
PRESS AND MEDIA
October 2014 - September 2019 (4 years and 11 months)
Levallois-Perret, France
Management and P&L optimization of the Consumer Digital division and the Parents division

Management: 15 people

- Strategic plan and digital roadmap for each brand (product definition by medium and positioning, SWOT, customer analysis, revenue breakdown, development prospects identification, Business Plan...)
- Definition and management of the annual budget (development projects, resources, marketing budget...)
- Management, team animation
- Optimization of various audience levers (SEO, SMO, CRM, acquisition campaigns...)
- Definition of commercial media and offers with the advertising agency
- Meetings with advertisers, media agencies, and partners
- Strategic watch

Key projects supervised:
- Editorial and technical redesign of Public.fr
- Organizational restructuring of teams
- Design of the PARENTS Pregnancy application (iOS / Android)
- Technical migration and redesign of Momes.net
digital strategy Web Marketing Strategy Team Management Editorial Strategy Business Development Social Networks
Lagardère Active
Marketing & Partnerships Manager - ELLE.fr
PRESS AND MEDIA
June 2008 - September 2014 (6 years and 3 months)
Levallois-Perret, France
Definition of marketing, CRM, partnership, and social media strategy for the websites
Development policy for social networks
Management of the media buying budget
Audience reporting and analysis
Relationship with the advertising agency: advertising inventory and revenue
Relationship with portals: content syndication/sales (Orange, Yahoo, MSN, Free, SFR...)
Management: 5 people
Web Marketing Strategy partnership Social Media Google Analytics Content Marketing Business Development Traffic Acquisition