Freelancer profile translated to English.

Description

Hello,

I am an e-commerce and digital consultant.

The sectors I am most familiar with are luxury, beauty, and personal services.

My background in a nutshell..

With a degree in marketing from Celsa and in Digital Management from Telecom Paris Tech, I have managed and led several B2C e-commerce sites (audit, launch, redesign, optimization, growth) with a focus on retail/e-commerce omnichannel.

Digital entrepreneur: From 2015 to 2020, I launched a home services platform. Involved in strategy, team development, and revenue growth, this company is now profitable and autonomous.

Lanvin (8 months): Scoping, implementation, and optimization of the e-commerce platform for a luxury brand with 9 country sites, multi-language, multi-currency (Magento).

Galeries Lafayette (24 months): E-commerce redesign, catalog redesign, integration of marketing tools, and customer experience, web-analytics tagging plan, as part of the implementation of a new e-commerce platform with the Hybris solution.

Galeries Lafayette (12 months): E-merchandising and Marketing Manager.

Always on the lookout for new developments and trends, new projects excite me.

What I can do for you:

- Consulting and support in e-commerce development: strategy, budgets, partner selection, definition and management of the project roadmap.

- Revenue growth: merchandising, commercial animation, SEO, marketing, customer experience.

- Management of website/application creation or redesign, requirements gathering, functional specifications, design, technical monitoring, testing, go-live.

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

Groupe Le Bon Marche
Digital & Omnichannel Manager
LUXURY GOODS
April 2021 - Today (5 years and 2 months)
Paris, France
Digital Transformation Marketing Content Marketing
Lanvin
E-commerce Project Manager
LUXURY GOODS
September 2020 - April 2021 (7 months)
Paris, France
E-commerce launch: deployment of 9 US/CAN/Europe sites under Magento 2. Business scoping, project team supervision, customer journey optimization (merchandising, checkout, payment services, customer service, unboxing experience). SEO, web analytics, acquisition, performance management support.
Project Management Product Management Team Management Google Analytics
Galeries Lafayette
E-commerce Project Manager
FASHION AND COSMETICS
June 2010 - January 2015 (4 years and 7 months)
Paris, France
Front-end redesign (UX/UI), management of the graphic team and technical partners.
Product presentation and SEO specifications.
E-merchandising management (Endeca/Hybris).
Web analytics and reporting.
Customer engagement (Run): e-commerce performance optimization.
Roadmap management, backlog, and cross-functional project team management.
Merchandising experience improvement: catalog, purchase recommendations.
CRM performance monitoring and optimization through A/B testing.
Customer service: implementation of online "chat" support, click & collect.
Project Management Web Analytics E-commerce User Experience Design User Research Business Analysis Google Analytics AB Tasty