Freelancer profile translated to English.
Back to original languageAbout Florence
A confirmed bilingual French-English leader with exceptional local and international results through in-depth strategic analysis and high-impact project management. Senior independent consultant for consumer goods companies and agencies as well as service providers, I advise them on their data and analytics needs and conduct studies on key market and consumer trends and business opportunities. I worked for over 20 years as Client Growth Director at the consulting firm IRI, responsible for the success of major multinationals such as P&G, Johnson & Johnson, Nestlé, and L'Oréal. Experience in formulating high-impact strategic recommendations and identifying business opportunities, using a collaborative approach and quantitative and qualitative insights. Successfully engages and manages multiple stakeholders at all levels, up to senior management. Embraces continuous learning as part of daily practice.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Genève (up to 50km), Lausanne (up to 50km)
Experience
- FL Consulting CoachingSenior Consultant/ DirectorCONSULTING AND AUDITSSeptember 2021 - Today (4 years and 9 months)Geneva, SwitzerlandI support and advise manufacturers in identifying their data and insights needs, in their relationships with agencies, in discovering omnichannel opportunities, in understanding their performance and that of their competitors, and in optimizing the marketing mix using quantitative and qualitative methodologies. I also work as a consultant for market research agencies, providing expertise for tailor-made projects and consulting. My specialization includes consumer goods, quantitative methods, project management, analysis, and insights. I also act as a scout for innovative research methodologies for manufacturers. Contributor to expert LinkedIn articles on Insights.
- Gira Foodservice,Senior ConsultantCONSULTING AND AUDITSNovember 2022 - June 2023 (7 months)Geneva, SwitzerlandRecommendations for developing a partnership with data providers, reviewing and optimizing data acquisition and processing, co-developing the 2023 Gira Foodservice annual report. Key achievements: Proposed data optimization options. Produced an early read of key trends in the foodservice sector in March 2023. Achieved one of the highest response rates in the company's ad hoc surveys and secured key interviews with the top 10 foodservice brand groups.
- Karo PharmaSenior ConsultantCONSULTING AND AUDITSMay 2022 - October 2022 (5 months)FranceResponsible for data strategy in the Nordic countries; DACH and Western Europe regions (16 countries in total) on options for centralizing data procurement, reporting, and best visualization solutions. Key achievements: Comprehensive needs assessment, selection of competent agencies to launch the tender. Designed and drafted the tender process from start to finish across 16 countries and over half a dozen categories and sub-categories. Received commendation from the Executive Committee.
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Education
- MASTER COACH (ACSTH Certified), CoachingInstitut de Coaching International de Genève2020MASTER COACH (ACSTH Certified) , Coaching
- Master's Degree (DESS), International Business ManagementIAE FRANCE - Écoles Universitaires de Management1995Master's Degree (DESS), International Business Management