Freelancer profile translated to English.

Description

Do you need expert artistic direction to strengthen your image?

I support brands in luxury, health, industry, and culture in creating and repositioning their identity.

My asset: 35 years of experience combined with the use of AI as augmented intelligence, to gain speed, efficiency, and quality.

I design your print, digital, and packaging projects: visual identities, campaigns, brochures, catalogs, signage, communication tools.

My added value: an elegant, strategic, and innovative approach to reveal what makes your brand unique.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lyon (up to 50km)

Atelier de Benoit - Haute joaillerie
Visual Identity & Global Design - Atelier de Benoît (High Jewelry)
January 2010 - January 2015 (5 years)
Geneva, Switzerland
Creation of the logo and monogram
Definition of the overall graphic universe
Study and design of packaging (boxes, cases, supports)
Artistic direction of the website
Production of photo shoots to build a brand photo library
Construction of a high-end, coherent, and timeless identity
Strengthening the luxury perception and attractiveness of the house
Benchmark Direction artistique Branding & Identity Edition Graphiste packaging
Yachts events - Cannes
Visual Identity & Global Communication for Luxury Yachts
January 2010 - January 2022 (12 years)
Cannes, France
Creation of the visual identity and logo
Definition of the high-end graphic universe
Design of communication materials (print & digital)
Photo shoots and styling to build a brand photo library
Construction of the brand image for interiors and crew
Visual adaptations for onboard events and exclusive experiences
Artistic direction ensuring elegance and consistency
Strengthening the premium image and attractiveness of the offering
Le Hameau de Mercandou - Courchevel
Artistic Direction & Communication for Luxury Chalets
January 2010 - May 2025 (15 years and 4 months)
Courchevel, France
Luxury artistic direction (identity and communication)
Creation of the logotype and definition of the graphic universe
Design of the presentation brochure (print & digital)
Styling and photo shoots with an interior design photographer
Adaptation of marketing and sales materials
Highlighting architecture and the high-end experience
Strengthening the luxury positioning and visibility of the estate