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Florence LagierFL

Florence Lagier

Part-time Sales & Marketing Director

€1,000/day
Annecy, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Florence

I work with SME Leaders who do not have a Sales and Marketing Director and who lack the time to effectively drive business development and manage teams. I define the commercial strategy, management indicators, and adjustment of variable remuneration plans in line with the defined strategic axes with the Leader. I then work on optimizing the commercial and marketing organization to generate more business with available resources. I manage field and sedentary teams and regularly report on business evolution to the Leader. I am present in the company 1 to 2 days a week depending on expressed needs.
  • French

    Native or bilingual

  • English

    Conversational

  • Spanish

    Conversational

Can work on-site
Annecy (up to 50km), Annecy (up to 50km), Chambéry (up to 50km), Vienne (up to 50km), Grenoble (up to 50km)

Experience

  • Groupe Finaxim
    Part-time Sales and Marketing Director
    HUMAN RESOURCES
    May 2023 - Today (3 years)
    Part-time
    We offer companies the operational interventions of professionals within their organizations. The pace and frequency of interventions depend on the company's needs.
    Our part-time experts work with companies that hesitate to hire a full-time employee, often rightly believing that their needs do not justify it.
    Within our large clients, our interveners strengthen existing teams, help companies cope with busier periods, transitions, and provide support for project deployment.
    We cover all company functions.
    Sales Strategy Team Management Sales Action Plan
  • WASARI
    Manager
    CONSULTING AND AUDITS
    January 2015 - Today (11 years and 5 months)
    Lyon, France
    - Sales and marketing activity diagnosis: market research, customer portfolio analysis, product portfolio analysis, team organization and time management, lead generation, sales process, team skills.
    - Sales and marketing strategy: strategic development axes, customer database segmentation, prospecting/existing customer development/loyalty sizing, inbound and outbound marketing, priority targets, KPIs
    - Action plan: collective and individual objectives, focusing team efforts on potential targets, sales process optimization, action schedule, performance measurement
    - Management: monitoring of collective and individual action plans, field coaching, skills development, remuneration system aligned with strategic objectives.

    Main sectors of intervention: industry, IT, financial and insurance activities, construction, services, trade
    Consulting Coaching Training Business Development Lead Generation Team Management
  • KESTIO
    Certified Partner Coach - Trainer
    CONSULTING AND AUDITS
    June 2018 - Today (8 years)
    The Kestio business coaching solution helps leaders and entrepreneurs structure and secure their commercial assets. Our teams support our clients using proven methods, approaches, and tools in marketing and sales strategy and management, online and offline lead generation and conversion, customer loyalty, and data/CRM. Our approaches are results-oriented.

    For over 10 years, Kestio has been 100% focused on commercial excellence, across all sectors of activity. Over 300 clients supported. Our programs are built on all our expertise in management, organization, tools, processes, and skills.
    Sales Coaching Sales Techniques Training Management Training Customer Relations Training Sales and Marketing Diagnosis Sales Organization Structuring Operational Support

Recommendations

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Former user and 2 other people have recommended Florence

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Education

  • Master in Business Administration
    Institut Supérieur de Gestion
    1995

Certifications

Skill set

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