Freelancer profile translated to English.
Back to original languageAbout Florence
Senior Art Director, strong packaging culture, and strong expertise in the world of luxury, cosmetics, and spirits. I put my skills at the service of your company to support you in your graphic design and packaging projects.
Curious and intuitive, with great graphic sensitivity, passionate about my profession, my experience in agencies or as a freelancer allows me to offer you real know-how:
Creativity, analysis, art direction, creative direction, production monitoring...
A project?
Let's meet!
French
Native or bilingual
English
Conversational
Can work on-site
Meudon (up to 50km), Meudon (up to 30km), Paris (up to 30km)
Experience
- Florence LacroixSENIOR FREELANCE ART DIRECTORFASHION AND COSMETICSJanuary 2010 - Today (16 years and 5 months)CLIENTS:Mazarine / Atelier Pascalie, Extrême, Sous-titre, Lonsdale, Bronson,Crépuscule, Little Agency, Future Brand, Médiane, Graphèmes, Eferday...REFERENCES: Loréal Paris, Botanicals, Garnier, Ultra Doux, Essie, Wella,Galenic, Roger & Gallet, Gatineaux, L'Occitane, Victor & Rolf..THE BODY SHOP:Packaging identity redesign, creation and developmentof the brand's products for Atelier Pascalie.
- Tonnerre de brestSENIOR ART DIRECTORJanuary 2001 - January 2009 (8 years)Sector: cosmetics- Senior Art Director (packaging/Graphic Design)- Creative Direction and Client Management. Responsible for L'Oréal Professionnel clients and selective brands. Briefing, art direction, creative implementation, client presentation, creative validation, production monitoring, management of a team of Art Directors. REFERENCES: L'Oréal, L'Oréal Professionnel, le Club des Créateurs, Clarins, Softsheen Carson, Garnier, Yves Rocher, Wilkinson, Colgate... L'OREAL PROFESSIONNEL: Majirel, Color Suprême, Luxia, Lumi oil, Still Cap,...
- RESO DESIGNART DIRECTORJanuary 1995 - January 2001 (6 years)Sector: Luxury and spiritsArt Director (Graphic Design) + production monitoring responsibility. REFERENCES: Moët & Chandon, Dom Pérignon, Hennessy, Guerlain, Yves Rocher... MERCIER: Creation of the new Mercier packaging, range redesign and creation of standard packaging. Creation and implementation of Mercier's institutional identity.
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Education
- Visual design and communication, generalESDI1995Design et communication visuelle, général