About Florence
French
Native or bilingual
English
Fluent
Experience
- ASTERIAMarketing ConsultantOctober 2024 - Today (1 year and 8 months)France> Development and implementation of strategic marketing plans and management of the multichannel strategy.> Definition and targeting of new customer segments to broaden the reach of the offering and increase market share.> Contribution to the development of the company's business development strategy, through market research and competitive analysis.> Training of teams in media communication techniques, with a focus on managing interviews and crisis situations.> Development of a social selling strategy to increase brand engagement and visibility on social networks.> Development of an editorial content strategy to strengthen brand image and customer loyalty.
- Agence Laurence NicolasMedia & Communication ConsultantDecember 2023 - October 2024 (10 months)Rennes, France> Brand Content> Press Relations: Writing and distribution of press releases and press kits, follow-up with the target audience.> Social Selling> Event Management
- TOP BAGAGE INTERNATIONALMarketing ManagerMarch 2022 - October 2023 (1 year and 7 months)Montauban-de-Bretagne, France> Development and implementation of targeted marketing strategies to penetrate new market segments."> Analysis of potential markets and identification of growth opportunities.> Management of cross-functional projects, including team coordination and adherence to deadlines and budgets.
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Education
- Certification, Marketing & CommerceRennes School of Business2022Certification, Marketing & Commerce
- ICART2000