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Description

My mission: to support organizations in their positive impact innovation strategy, with and through design.

I draw on my 14 years of experience, from strategy to execution, in:

- Marketing & Customer Experience

- Transformation & Innovation

- Media & Communication

Sectors:

- Health

- Hospitality

- Media & Telecoms

- Retail

- Art & Culture

Approaches:

- Design/Strategy: Regenerative business model canvas, Design thinking, Design fiction,

CX design, Eco-design

- Lean/Agile: POC, prototype, MVP, Scrum/Kanban

- Business: Growth Hacking

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Racines (Agence conseil)
Founder - Senior Consultant
CONSULTING AND AUDITS
March 2023 - Today (3 years and 3 months)
Paris, France
Member of the Mouvement Impact France: supporting organizations in their positive impact innovation strategy, with and through design:
STRATEGY & INNOVATION: design of new business models, products and services, organizational transformation and acculturation
Innovation: design of new products and services, digital and omnichannel transformation, organizational transformation
DESIGN AND STORYTELLING: UX/CX research to improve customer knowledge, design of omnichannel and sensory experiences, art/creative direction

Examples of projects:
Customer experience strategy and transformation for a pharmaceutical laboratory
Strategy and brand design for an eco-responsible restaurant brand
Strategy and brand design for a multi-sectoral and committed business acquisition holding company

Learn more: www.racinescreation.com
MSD France
Marketing & Customer Experience Manager
PHARMACEUTICALS INDUSTRY
May 2018 - February 2022 (3 years and 9 months)
Paris, France
Within the French subsidiary, driving the Group's digital transformation:
Management and acculturation of teams in customer experience and agile methodologies
Design of an omnichannel marketing strategy, with data and customer experience at its core, associated with an AI tool, Next Best Engagement, for better personalization and improved engagement
Design of a service offering for healthcare professionals: an information medium with a podcast, a website, and a personalized newsletter
Development and negotiation of partnerships (media, health startups...)
Improvement of customer knowledge, UX/CX Research, and management of a new customer segmentation project
Market/innovation watch and prospective approach
VISEO
Senior Consultant - Innovation & Digital
CONSULTING AND AUDITS
July 2016 - May 2018 (1 year and 10 months)
Paris, France
Supporting clients in their transformation and innovation projects:
FRANCE TV: Digital Product Management. Continuous improvement and redesign project for website and application
ORANGE Business Services: Strategic Marketing. Development of an alternative model to terminal subsidies: leasing
Multi-sector Consulting: drafting strategic recommendations, training materials, and expert articles