Freelancer profile translated to English.
Back to original languageAbout Florence
🌟 With over 15 years of experience in copywriting and editorial consulting, I support brands in defining and implementing theircontent strategy**, **creating editorial charters**, and **rebranding their brand platform**. My goal: to strengthen their **brandingand optimize their communication through high-value-added **premium content**.
WHAT I OFFER:
- **Content strategy**: Audit, editorial plan, SEO recommendations.
- **Creation of editorial charters**: Voice, tone, guidelines.
- **Brand platform rebranding**: Mission, vision, positioning, visual identity.
- **Premium content writing**: Ebooks, white papers, activity reports, case studies, interviews, articles.
AREAS OF EXPERTISE:
- 🏥 Health & Pharma: Giphar, Dr Ricaud, Bayer, Novartis.
- 🏢 Real Estate: Super biens, Nexity, Eiffage, BNP Paribas Real Estate.
- ⚡ Energy & Sustainable Development: Engie, Total, Primagaz.
- 🛒 Commerce and E-commerce: Colissimo, La Poste Pro, LPSB.
- 🌱 Creation and CSR: Bpifrance
- 💻 ICT & Data: Orange, Lex Persona, Bouygues Telecom, Mozzaik365.
- 👥 Human Resources: Cegid, La Maison Bleue.
- 🎓 Training: Cnam.
- 🏦 Banking & Insurance: MAIF, AxaPartner, Groupama, BNP Cardif.
WHY WORK WITH ME?
✅ In-depthexpertisein editorial strategy and copywriting.
🎯 Atailor-madeapproach, aligned with your **business objectives**.
🚀 Content that combines relevance, **quality, and performance**, serving your content marketing.
Want to strengthen your communication? Contact me to discuss your project!
French
Native or bilingual
Can work on-site
Paris 1er Arrondissement (up to 10km), Herblay-sur-Seine (up to 20km)
Experience
- LA POSTEContent strategy for La Poste ProE-COMMERCEOctober 2023 - Today (2 years and 8 months)Paris, FranceSupporting La Poste Pro in defining and implementing its content strategy:
- 🔍Auditof existing content and competitive **benchmarking**.
- 🎯 Creation of a tailor-made **editorial plan**.
- 🚀SEOrecommendations to optimize visibility and engagement.
- 💡 Preparation of quarterlyeditorial committeesand annual strategic follow-up **committees**.
- 📝 Concrete implementation with thewriting of premium content(white papers, infographics) and articles
Results: more dense, regular, coherent, and effective communication, aligned with La Poste Pro's targets and business objectives.With the agency Youlovewords - GeberitCreation of editorial charters: GeberitCIVIL ENGINEERINGJanuary 2024 - April 2024 (4 months)Paris, France**Creation of editorial charters**, with the aim of creating consistent communication adapted to each target audience, strengthening brand identity.For Geberit (European leader in sanitary products):
- 🎯 Facilitation of twoworkshopsto define the voice, tone, and guidelines for two distinct target audiences (B2C and B2B).
- 📜 Formalization ofeditorial charterswith illustrated guidelines.
- ✅ Provision of a before/after to show the impact of the new **editorial rules**.
🌟 NOTE 🌟In parallel, I have written editorial charters for the following brands: La Poste Pro, Primagaz, Isograd, Robin Pellaton Conseil, Pierim Immobilier, Mozzaïques 365, NHCO. - Robin Pellaton ConseilsBrand platform rebranding for a professional coachCONSULTING AND AUDITSApril 2023 - June 2023 (2 months)Paris, FranceRedefinition of the brand platform for Robin Pellaton Conseils:
- 🌟 Clarification of **mission, vision, and values**.
- 🎨 Creation of a consistentidentity- particularly editorial.
- 📏 Writing of guidelines for uniform **brand application**.
Results: a brand platform rebranding that strengthens the identity and recognition of the consulting firm.
Reviews
Robin
Robin Pellaton Conseils
Reviewed on 6/25/2023
Very satisfied with this project with Florence who managed to transform an academic thesis into a white paper that will become the spearhead of my communication strategy. Florence also suggested I invest in thinking about my editorial strategy, which proved extremely useful.
C
Camilla
Allure Smartdesign
Reviewed on 7/27/2020
Perfect work from Florence! Thank you very much, I recommend.
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Education
- Master in Marketing and CommunicationNéoma Business School (formerly ESC ROUEN)2007
- Master in Event and Digital CommunicationNovencia (HEC group)2014Major de promotion Mention bien