Florence Gregeois

I work with companies as a 360 communication and digital marketing consultant:

👉 Market analysis

👉 Audience segmentation and avatar modeling

👉 Strategy

👉 Project management

👉 Team coordination

+15 years of experience with the world's most creative agencies (Omnicom, WWP, Grayling)

Vice-valedictorian of an MBA in Management x Transformation

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Examples of achievements:

Branding | Writing the brand platform and rebranding of sub-brands (Client: Wedoo IT, a digital performance specialized agency)

Growth Marketing | Market segmentation, audience analysis, and avatar modeling (Client: Air Clean, air filtration and purification system provider)

Influencer Marketing | Writing the influencer marketing strategy for a major international tourism and leisure brand (Client: APCO, communication agency)

👉 Role: Director of Consulting in Digital Marketing and Influence

👉 Activities: Strategy - Project Management - Team Management

👉 Skills: Influencer Marketing, Content Marketing, Social Media

👉 References: FitBit, Fossil Group, HP France, UNIJUS (Union Interprofessionnelle des Jus de Fruits), SAP

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Examples of achievements:

Digital Marketing | Strategy and coordination of digital marketing projects: influencer marketing, social media marketing (Client: FitBit)

Public Relations | Consulting focused on media relations: press x influencers (Client: Fossil Group)

Content | Consulting focused on the redesign of web content (Client: UNIJUS)

👉 Role: Director of Consulting in Public Relations

👉 Activities: Strategy - Project Management - Team Management

👉 Skills: 360° Communication (Strategy, Influencer Marketing, Content Marketing, Press Relations, Stakeholder Relations, Social Media)

👉 References: California Almonds, Fossil Group, HP France, LG, and 20+ startups

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Examples of achievements:

Influencer Marketing | Strategy, development, and implementation of a major influencer marketing campaign to promote an ink supply service by subscription (Client: HP France). Content strategy creation, editorial team building and coordination, production planning, creative direction.

Influencer Marketing | Strategy, management, and implementation of a digital campaign to promote a new smartphone model (Client: LG). Content strategy creation, identification and negotiation with celebrity influencer, co-creation of the scenario, campaign media coverage.

360° Communication | Strategic direction and management of online and offline communication campaigns for the world's leading almond exporter (Client: California Almonds). Strategy, planning, project management, and team management in: press relations, influencer marketing, social media, stakeholder relations (health professionals, associations and federations, distributors).

Media Relations | Strategy and media relations for over 20 startups at CES Las Vegas (Clients: 3D Varius, All Priv, APPI Technology, Bimp Air, Blue Frog Robotics, Flipr, Eden 3D, Emersya, holi, Lundi Matin, MatchUpBox, Neobie, Realistis, SelfSecure, Specktr, Snapkin, Telequid, Tell Me Plus, Wezr)