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Florence GiesenFG

Florence Giesen

Digital Health Innovation Consulting

€900/day
Montpellier, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Florence

I work with companies in the health sector to **define and structure their product strategy to develop innovative, relevant, and viable software and medical devices**, covering the entire process: from defining needs to market access strategy, including structuring a complete and sustainable product portfolio.
My offer adapts to your needs: from ad-hoc consulting to align your strategy with your ambitions, to a long-term partnership to instill a long-term product vision in your company.

For over ten years, I have been analyzing, structuring, and optimizing product roadmaps and strategies for companies to align business challenges, market needs, and feasibility.

  • Flash Audit:Quickly assess the viability of your application or software: economic, regulatory, and market adoption. I analyze your roadmap and market access strategy, then provide concrete recommendations to optimize your products. A quick and actionable solution to secure your choices and maximize your chances of success.

  • Part-time/Outsourced CPO:Benefit from the expertise of an experienced CPO without hiring full-time. I intervene in half-day blocks (e.g., 2 per week) to strengthen your product strategy, structure the roadmap, and support your product teams. A flexible solution to accelerate your growth and upskill your teams.

  • Custom Project:Do you have a digital health project and want personalized support? I analyze your request and provide a quote tailored to your problem. Entering the world of medical devices, a roadmap redesign (simplification, prioritization), a pivot, or conquering a new market? I offer a tailor-made solution to secure your choices and accelerate your results.


  • French

    Native or bilingual

  • English

    Fluent

  • Dutch

    Fluent

Remote only
Primarily works remotely

Experience

  • ThIA Santé Mentale
    Product Director
    SOFTWARE PUBLISHING
    May 2024 - August 2025 (1 year and 3 months)
    Montpellier, France
    Definition and management of a global product strategy for a suite of health software and applications developed by the company, including digital medical devices. I led the design of a digital remote monitoring medical device from scratch to the launch of the clinical trial. I structured the roadmap to bring coherence, giving meaning to the different products and services offered by the company, and identified new high-value-added products for the future.
    Product Launch Strategy Product Strategy Medical Devices Design Product Management
  • CompuGroup Medical France
    Product Manager
    SOFTWARE PUBLISHING
    April 2022 - November 2022 (8 months)
    Montpellier, France
    Definition of the product roadmap and specifications to adapt an existing SaaS medical software to a new national market, in compliance with regulatory requirements and field expectations. Identification and implementation of strategic partnerships to accelerate development.
    Product Management Design Innovation Strategy Product Innovation User Experience
  • UCB
    Health IT Innovation Lead, Global IT (Project manager)
    PHARMACEUTICALS INDUSTRY
    December 2018 - April 2022 (3 years and 4 months)
    Brussels, Belgium
    Management and promotion of intrapreneurship projects:
    • Monitoring technological developments (artificial intelligence, cloud, etc.),
    auditing business practices and opportunities (internal/external),
    formulating recommendations and launching calls for tenders.
    • Communication on current and future projects, creating
    collaborations and presenting achieved results (from end-user to executive committee).
    • Implementation of solutions, training, and adoption monitoring.
    • Project management, progress tracking, definition of budgets and resources, and team management.
    • Alignment of Health IT strategy with European opportunities.
    Project Management Innovation Strategy Product Innovation Tender Management Strategic Intelligence

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Education

  • Management, Business Administration and Law
    Ichec Brussels Management School
    2018
    Additional diploma in management, Administration et gestion des affaires, général
  • Biomedical, Computer and Medical Imaging Engineer
    Ecole polytechnique de Bruxelles
    2014
    Master in Civil Biomedical Engineering, Informatics and Medical Imaging

Skill set

Categories