About Florence
🎯 Expert inSEO | Copywriting | Community Management
- Effective SEO 📈 : gain visibility by climbing to the top pages.
- Copywriting that converts ✍️ : content that reflects your values and attracts your customers.
- Strategic CM 🤝 : boost your presence on Instagram and LinkedIn.
- Technical SEO Audit : identify technical roadblocks and provide recommendations.
- Content Audit : analyze and optimize existing content.
- Keyword Strategy : identify key queries to attract your audience.
- Technical Optimizations : improve page structure.
- Link Building Strategy : develop authority through powerful links.
- WritingSEO blog posts.
- Creation ofsales pages (home page, landing page).
- Email marketing to engage and retain your audience.
- Design ofproduct or service descriptions that convert.
- Management of yourInstagram community.
- Optimization of yourLinkedIn profile.
- Optimization of yourMy Google Business listing to attract local customers.
French
Native or bilingual
English
Conversational
Experience
- La Carte des ColocsCopywriter - Creation of SEO-optimized contentREAL ESTATEMarch 2024 - Today (2 years and 2 months)Expert in natural referencing and content creation, I am assisting La Carte des Colocs with their content writing project. With a mastery of SEO techniques, I help my client improve their online visibility and boost their search engine presence for keywords. I create optimized, relevant, and compelling content that meets the needs of the platform's users (students and young professionals) and boosts conversion rates (booking student accommodation online).
- AktiseaCopywriterHUMAN RESOURCESJune 2023 - December 2023 (6 months)Nice, FranceCreation of optimized content for a recruitment agency specializing in the professional integration of people with disabilities. The content created was intended to be both informative, to raise awareness of rights and resources, and educational, to promote the inclusion of people with disabilities in society and the workplace.
- AEROAFAIRESSEO Consultant / Web Content WriterAVIATION AND AEROSPACENovember 2022 - Today (3 years and 7 months)Paris, FranceOn behalf of AEROAFFAIRES, I optimized existing content and created quality content, optimized for natural referencing and aimed at internet users. Missions: - More than 15 blog articles written - 90 website pages (plane page, constructors page, and blog) optimized - 9 link building articles written. - 75 FAQs created and integrated Results? Positions 1 to 3 on Google for identified strategic keywords.
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Education
- SEO ExpertMathieu Verne2022Formation intensive de six mois pour acquérir une expertise en référencement naturel et lancer mon activité de consultante en SEO. Mathieu Verne est reconnu dans le domaine du SEO pour ses performances web, sa pédagogie et la qualité de ses formations.
- Web WriterAlexandre Montenon2022Acquisition complète des compétences en rédaction web, incluant : - l'apprentissage des techniques avancées de rédaction optimisée pour le référencement naturel (SEO) - la création de contenus engageants - la maîtrise des outils d'analyse de performance pour maximiser l'impact des publications en ligne.