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Florence G.FG

Florence G.

Communication Manager

€389/day
Annecy, FR
3-7 years
Visual Identity
Press Relations
Communication Strategy
Print Graphics
Digital Communication

Average response time: 1 hour

Freelancer profile translated to English.
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About Florence

After several years managing the communication of an ambitious company, I chose to put my skills to the service of those who want to tell their story differently. I have collaborated with over 20 brands, from major names like Auchan and Lastminute.com to local SMEs. A rich experience that I now bring to your projects.

I support brands and entrepreneurs in creating authentic, coherent, and meaningful communication. Logo creation, visual identity, content strategy, social media, press, publishing... each project is designed with care, creativity, and clarity.
Retail (Small Business)
E-commerce
Press and Media
Social Networks
Fashion and Cosmetics

  • French

    Native or bilingual

  • English

    Conversational

  • Italian

    Conversational

Can work on-site
Annecy (up to 50km), Genève (up to 50km), Lausanne (up to 50km), Aix-les-Bains (up to 50km), Chambéry (up to 50km)

Experience

  • Emrys La Carte,
    Communication Director
    E-COMMERCE
    February 2023 - October 2024 (1 year and 8 months)
    Annecy-le-Vieux, France
    - Development and deployment of 360° communication strategies. Creation of communication reports (analysis of impact, recommendations, areas for improvement).
    - Management of a team of 7 people.
    - Organization of high-visibility external events (e.g., 10th anniversary of the company at the Casino de Paris, 1500 people).
    Communication Strategy Digital Communication Performance Analysis Team Management Event Management
  • Emrys La Carte,
    Communication Manager
    E-COMMERCE
    August 2020 - January 2023 (2 years and 5 months)
    Annecy, France
    - Creation and distribution of content on various platforms (social media, magazines, posters, newsletters).
    - Development of the editorial calendar, performance monitoring, and reporting. Social media development (creation of Instagram account - 18,000 followers).
    - Writing press releases and press kits, collaboration with influential media (e.g., M6, TF1).
    Press Relations Digital Communication Social Media Strategy Print Creation Magazine Layout Design
  • SMCP,
    Assistant Store Manager
    RETAIL (SMALL BUSINESS)
    October 2017 - February 2020 (2 years and 4 months)
    Annecy, France
    - Monitoring and analysis of point-of-sale performance, with regular transmission of numerical reports to regional management.
    - Welcoming and personalized advice to a demanding clientele, with a constant objective of satisfaction and loyalty.
    Performance Analysis Client Relations KPI Tracking Visual Communication Visual Merchandising

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Education

  • Double degree in management & development of fashion products
    IUT Aix-Marseille
    2017
    Double licence en gestion & développement des produits de la mode
  • BTS Fashion Design
    École de Condé
    2016
    BTS Design de Mode

Skill set

Logo Creation
Social Media
E-mailing
Customer Segmentation and Analysis
Marketing Analytics
Marketing and Communications Planning
Competitive Intelligence
Performance Analysis
Team Management
Event Management
Social Media Strategy
Print Creation
Magazine Layout Design
Client Relations
KPI Tracking
Visual Communication
Visual Merchandising

Categories