About Florence
French
Native or bilingual
English
Fluent
Italian
Basic
Experience
- RevMentorRevenue Management CoachHOSPITALITYFebruary 2023 - Today (3 years and 4 months)• Definition and optimization of pricing strategies and price positioning• Advanced analysis of demand, business mix, segmentation, and growth opportunities• Implementation of management methods, forecasting, budgeting, and decision-making dashboards• Distribution optimization, control of acquisition costs, omnichannel strategy• Development of Total Revenue Management (accommodation, F&B, spa, MICE, additional services)• Structuring of processes, team skills development, digital transformation of RM practices• Support for management in their strategic decisions
- Ecole Hôtelière VATEL LyonLecturer at VATEL Lyon for Master 2 Revenue Management SpecializationHOSPITALITYSeptember 2024 - Today (1 year and 9 months)Lyon, FranceLecturer for a class of 30 students in Master 2 - Revenue Management SpecializationPricing, Inventory Management, Analysis, RM Profession, Scenario Building, Yield Strategy
- STAIRWAY MANAGEMENTSenior Cluster Revenue ManagerCONSULTING AND AUDITSMarch 2016 - January 2023 (6 years and 10 months)EuropeStrategic supervision of revenue optimization for a portfolio of 5-star hotels in Europe - €75M in revenueHouses: Leading Hotels of the World, Small Luxury Hotels, Accor, Relais & Chateaux.
- Conducted in-depthperformance**analyses**, managedYieldlevers, and activated revenue maximization **strategies**.
- Built and optimized the **pricing structure**, created the annual budget, and produced weekly forecasts.
- Proactively identifiedgrowth**opportunities**, optimized profitability, and continuously improved **RevPAR**, **RGI**, and revenue mix.
- Definedstrategic**directions** incoordinationwith General Management, Sales, Marketing, and Operations teams.
- Managed, developed, and mentored the Revenue team:Supervision**, **skillsdevelopment, process structuring, distribution optimization, and professionalization of RM practices.
- Implemented management standards,tracking tools**, and performance-oriented **methodologies
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Education
- Hotel Real Estate Investments and Asset Management CertificateCornell University2019
- Master's in EntrepreneurshipNEOMA Business School (formerly ESC Rouen)2013
Certifications
- Trainer TrainingMaster Class2024