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Florence DeschenesFD

Florence Deschenes

Consultante Senior Marketing Digital

€1,500/day
Paris, FR
8-15 years

Average response time: 1 hour

About Florence

Self-motivated Senior Sales & Marketing Leader with 12 years of experience overseeing partnerships growth. Revenue management & sales quota expertise. Tenured digital project & product manager.

I have a deep knowledge of the french digital ecosystem, having worked in digital consulting for most major retail brands for Google. My approximately 12 years experience at Philips and Google help me build growth management expertise.
I am a trusted advisor with great leadership and communication skills with the ability to effectively interact with key internal and external stakeholders.

I have a history of strong goal delivery focus through excellent partner management and relationship.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Paris (up to 10km)

Experience

  • Google
    EMEA Partnerships Lead
    PRESS AND MEDIA
    June 2021 - January 2022 (7 months)
    Paris, France
    Go to market strategy for shopping content partnerships in EMEA (financial, logistics, product & reviews partners…).
    Leading cross-functional teams for content partners including marketing, product and customer success teams (20 professionals).
  • Google
    Strategic Partner Development Manager
    PRESS AND MEDIA
    November 2018 - June 2021 (2 years and 7 months)
    Paris, France
    Launched Google Shopping Action in France (worldwide première).
    Merchant development & growth: 19M€ in year 1, +65% year 2.
    Leading account management teams, 10 professionals (merchandisers, category managers, customer success managers & Customer support officers).
    Program management including new feature launches.
  • Google
    Account Director - Digital transformation Entreprise accounts
    PRESS AND MEDIA
    October 2016 - November 2018 (2 years and 1 month)
    Paris, France
    Digital transformation advisory on digital branding & performance marketing strategies.
    56M$ advertising revenue, +39% growth.
    89% overall satisfaction on portfolio (+10% vs. country/+11% vs. global)
    Co-marketing case study publications on omnichannel and media-mix

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Education

  • Master in International Business
    Grenoble Graduate School of Business
    2010
  • Bachelor in International Business
    NEOMA
    2008

Certifications

Skill set (55)

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