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Florence ClairFC

Florence Clair

✍🏻 SEO Web Writer Food & Hospitality 👩🏻‍🍳✈️

€360/day
2 projects
Bourgogne, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Florence

A writing professional since 2006 and SEO web writer trained by Lucie Rondelet (certificate obtained with top marks: 5 feathers), I am at your service to:
✅ determine the best editorial strategy for your website or blog;
✅ write relevant, optimized, and quality content (that your readers and Google will love 😎);
✅ implement personalized support to help you boost that famous natural referencing and increase your traffic.

As a professional in the food and hospitality industry (CHR), you are busy with your core business and don't have time to focus on developing your online visibility. Save time and increase your sales by entrusting me with your editorial strategy!

✏️ My services:
👉 SEO Web Writing:
- Blog posts
- Static pages
- Biographies, storytelling
- Product sheets
- Sales pages
- White papers / Ebooks
- Proofreading and optimization of existing content

👉 SEO Consulting:
- SEO Audit
- Semantic Audit
- Editorial Planning

👉 Journalistic Writing:
- Press articles
- Reports
- Interviews / Portraits
- Press kits / Press releases

👉 Additional Services:
- English>French Translation
- Photography or illustration sourcing

🌟 My specialties:
- The FOOD universe (thanks to my initial training as an agricultural engineer) and HOSPITALITY: restaurants, gastronomy, hotels, tourism, agri-food, agro-industry, mass retail, food, beverages, ingredients, equipment…
- Everything related to my passions: travel, photography, music (guitar and piano), reading, well-being and nature sports like horse riding, yoga, and hiking…
- But I also know how to adapt my writing to all subjects and your editorial line 😉

🔝 So, what are you waiting for to give your revenue a boost?
Let's discuss it! 🙂
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Florence CLAIR Rédaction
    Freelance Journalist - SEO Web Writer
    PRESS AND MEDIA
    September 2013 - Today (12 years and 11 months)
    - Web writing: blog posts, static pages, product sheets, white papers, rewriting and SEO optimization...
    - Food journalism: chef portraits, reports in restaurants, institutional kitchens, hotels... for various professional magazines
    - PR writing: press releases and press kits for companies and institutions
    - Journalism for a regional economic and political magazine
    Web Writing Writing SEO Writing Journalism Press Release Press Kit
  • CHR Magazine
    Editor-in-Chief
    October 2010 - December 2022 (12 years and 2 months)
    CHR Magazine is a Moroccan professional review dedicated to the hotel, restaurant, and food sectors. Participated in the creation of this new publication. Wrote articles, reports, interviews, editorials... Covered international trade shows. Supervised a team of journalists. Editorial secretariat and layout monitoring. Community management.
  • FOOD Magazine
    Editor-in-Chief
    PRESS AND MEDIA
    March 2008 - December 2022 (14 years and 9 months)
    Casablanca, Morocco
    Moroccan review dedicated to food industry professionals: agri-food, modern distribution, and their partners. Distributed to 10,000 copies, by subscription and on newsstands. Participated in the creation of this new publication. Wrote articles, reports, interviews, editorials... Covered international trade shows. Supervised a team of journalists. Editorial secretariat and layout monitoring. Community management.
    Writing Team Management Project Management Communication Magazine Press Sense of Organization Respect of Deadlines

Reviews

5.0

Out of 2 ratings

A

Anne

KaryonFood

Reviewed on 4/7/2025

Florence is a seasoned writer with whom it is always a pleasure to work! Meticulous, efficient, and punctual, I always have nothing to complain about. I recommend her work 100%. Thank you Florence!
A

Anne

KaryonFood

Reviewed on 1/9/2025

My collaboration with Florence was very fruitful! Professional, meticulous, and efficient, I rarely had any feedback for her. Despite the niche subject our company operates in, Florence quickly grasped the stakes. The articles ordered are of very good editorial quality as well as from an SEO perspective. We will definitely use her services again. Thank you Florence for your expertise!

Recommendations

AL
ML
FU
+3
Anne Lods and 5 other people have recommended Florence

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Education

  • Agricultural Engineer, Environment, Soil Sciences
    Agrocampus Ouest
    1999
    Ingénieur Agronome, Environnement, Sciences du Sol
  • SEO Web Writer
    Web Writing Training
    2024
    Formation professionnalisante en rédaction SEO web : certificat d'achèvement avec la note maximale (5 plumes/5)

Skill set

Categories