Freelancer profile translated to English.
Back to original languageAbout Florence
Welcome to my profile 👩🦱
I support you in your marketing and communication projects, offering you both strategic and operational support. Here are the areas in which I can intervene:
🧠 Development of a marketing and/or communication strategy and budget management
🦹♀️ Operational deployment of a marketing and/or communication plan
🤓 Support and framing of relations with agencies (press, advertising, communication, events...)
🌍 Definition and implementation of a digital strategy (social networks, website, acquisition via digital service providers…)
✍️ Writing / content creation (including SEO)
🎯 Implementation of tracking & performance analysis tools
My background has allowed me to develop solid expertise in these areas, do not hesitate to consult my CV for more details 🔎
I am open to projects in all sectors, with a preference for companies and organizations working for a positive social and environmental impact 🌱
Let's discuss your projects and needs together! 🤝
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 10km)
Experience
- Association AdmicalInterim Communication Director & Web Project ManagerCIVIC AND SOCIAL ORGANIZATIONSJuly 2022 - Today (4 years and 1 month)Paris, France🔵 Development of communication strategy🔵 Operational deployment🔵 Project communication plans🔵 Website redesign🔵 CRM needs assessment🔵 Team management
- Freelance Marketing & ComFreelance Marketing & Communication ConsultantARTS AND CRAFTSJanuary 2022 - Today (4 years and 7 months)Paris, France🔵 AFD (French Development Agency) – Writing and design of internal documentation🔵 Notabilly (Service for notaries) – Communication strategy and editorial content creation🔵 Plateau Urbain – Conducting interviews and transcribing oral/written for web publication🔵 Artistic label "je suis une œuvre d’art" – web content creation, performance organization
- NOUS, épiceries anti-gaspiMarketing & Communication ManagerAGRICULTUREAugust 2020 - December 2021 (1 year and 4 months)Paris, FranceFood distribution network, SSE company. Turnover €12M🔵 Definition of marketing and communication strategy and budget management🔵 Operational deployment including management of 10 store openings over 12 months in collaboration with all teams🔵 Development and management of supplier partnerships, development of a sustainable & anti-waste retailer brand🔵 Press relations management🔵 Implementation of monitoring, tracking & performance analysis tools for sales & marketing🔵 Recruitment & team management – internal team & freelance graphic designers, CM, PR (8 people)
Reviews
Stéphane
Tomorrow
Reviewed on 11/25/2024
Impeccable and efficient service, and within the given deadlines. I would gladly work with Florence again.
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Education
- Digital Marketing CertificationNaïas Formation2019Formation pluridisciplinaire (237 heures) en Stratégie & Marketing Digital. Leviers abordés : SEO Content Marketing Paid Media Mobile Marketing Social Media Emailing Data Marketing RGPD Compliance UX E-commerce Langage HTML/CSS Accessibilité Utilisation des outils : Google Analytics, Google Adwords, Wordpress, Prestashop
- Short courseCENTRE EUROPÉEN DE LA NÉGOCIATION2017
Certifications
- Digital Marketing CertificationNaïas Formation2019