About Florence
French
Native or bilingual
English
Native or bilingual
Experience
- HeticLecturerEDUCATION AND E-LEARNINGJanuary 2021 - Today (5 years and 5 months)Montreuil, FranceEducational design and delivery of "Writing for the Web" and "Content Marketing" courses in Bachelor 2 Webmarketing (No. 1 Eduniversal ranking)- Storytelling coach during the "Transmedia" challenge of the Grande École program.
- OskabContent ManagerRETAIL (SMALL BUSINESS)January 2018 - Today (8 years and 5 months)Lille, FranceUX writing: persona definition, user-centered editorial production, ROI measurement of storytelling.- Design, copywriting, art direction of campaigns (Sponsorship, brand image, radio, press, outdoor advertising)- Design and execution of brand communication on social networks (Instagram, Facebook, LinkedIn)- Design, measurement, and analysis of email campaigns
- FreelanceCopywriterPUBLISHINGJanuary 2017 - January 2018 (1 year)Lille, France- Content and article creation for the Zôdio magazine- Design of "highlight" catalogs for Supermarchés Match- Web content strategy for Domino's Pizza- Acquisition & loyalty emailing strategy for Casino Barrière
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Education
- Master's degree in Modern LettersUniversité Lille II2004
- Sup de CréationInseec U2006