Freelancer profile translated to English.
Back to original languageAbout Florence
18 Years of Experience at Your Service to Boost Your Communication and Marketing
Hello & welcome!
I put my 18 years of experience at your disposal to support the development of your business with passion & expertise.
Who am I?
Confirmed Product Manager
Specialist in strategic and operational product marketing, I master:
- The development and management of consumer products
- The definition of impactful packaging
- The analysis of dynamic markets and competitive intelligence
- Commercial support: writing technical sheets and sales arguments
Communication & Marketing Manager
I create tailor-made communication materials:
- Writing & design of brochures, business cards, flyers, and commercial brochures
- Implementation of a global communication strategy to enhance your brand image
- Web & Social Media Specialist
- Creation and management of Wordpress sites for optimal online presence
- Creation and animation of Facebook, Instagram, Pinterest, and LinkedIn accounts to boost your community and attract new customers
My Services
- Communication audit: Complete analysis to improve your strategy
- Branding and visual identity: Creation of a strong brand identity
- Content marketing: Engaging content strategies (blog, newsletters)
- Online advertising (SEA): Paid advertising campaigns to boost your visibility
- E-reputation management: Monitoring and improvement of your online image
- Newsletter creation: Tailor-made email campaigns to retain your customers
- Video marketing: Creation of attractive video content
- Digital communication training: Personalized coaching to master current tools
- Professional trade show support: Organization and support to maximize your impact during events
Let's meet and build your success together!
English
Fluent
German
Conversational
Italian
Basic
French
Native or bilingual
Can work on-site
Genève (up to 50km), Annecy (up to km), Lyon (up to 10km)
Experience
- Flo et MayDigital Marketing ManagerSOCIAL NETWORKSJanuary 2020 - Today (6 years and 5 months)Vétraz-Monthoux, Auvergne-Rhone-Alpes, FranceWebsite creation, Community Management, Social media strategy, SEO optimization, Web writing and correction, graphic design, emailings & the necessary support (continuous or occasional monitoring)
- Peggy SageProduct managerJune 2007 - October 2019 (12 years and 4 months)Bonneville+ de 1000 references: nail care, varnishes, permanent varnishes, nail prosthetics and accessories - Project management: drafting of specifications, coordination of budget and planning, calls for tenders, selection and negotiation with service providers. - Communication: development of a graphic charter and supports - Operational marketing: technical sheets for the sales force - Digital communication: content writing, social media animation Result: 60% of the company's turnover
- PEGGY SAGEMarketing and communication assistantSeptember 2007 - January 2010 (2 years and 4 months)Bonneville, FranceLaunch and animation of the company's website, writing press kits, product descriptions.
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Education
- Master IUP information – communicationUniversité Blaise Pascal2004
- DU communication and digital marketingUniversité Savoie-Mont-Blanc2020Transformation digitale et impacts dans l’entreprise Mener un projet numérique. Stratégie de marketing digital. Stratégie sur les réseaux sociaux. Référencement et publicité. Ergonomie et webdesign. Technologies et développement.