Florence Batisse-Pichet

In order not to betray our French language, I prefer the term "plume" (pen) to the Anglo-Saxon "copywriter". Because it is the most accurate word to describe my profession and my approach.

Since 2008, I have lent my pen to companies, communication agencies, and individuals to meet their content needs: from books to company magazines, from newsletters to blogs, from speeches to portraits, from manifestos to charters, etc.

And because I love transmitting more than anything, I design and organize team-building writing workshops and literary events (conversations, debates, and awards).

While ChatGPT is revolutionizing the production and protection of "content", rather than demonizing this advance, shouldn't we rejoice in it? If mastering words is a technique, then I am proud to be an artisan of it, to infuse it with a little extra soul.

Presidents, general managers, marketing and communication directors, and agency consultants call on me for my understanding of their issues and the quality of my listening, in order to write as closely as possible to their expectations, their positioning, and their vision. Isn't storytelling the prerogative of humans?